GoPro Cuts Nearly 25% of Workforce in Latest Round of Layoffs

The struggling Bay Area camera company is slashing 145 jobs to curb spending.

Apr. 8, 2026 at 8:06pm

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A high-end, photorealistic studio still-life photograph of a single GoPro camera body in a muted, earthy color palette resting on a clean, monochromatic background, conveying a sense of corporate strategy and the struggles of a once-dominant tech brand.As GoPro faces another round of mass layoffs, the once-dominant action camera brand struggles to maintain its foothold in the highly competitive tech industry.San Diego Today

GoPro, the Bay Area-based camera maker, has announced plans to lay off 145 workers, or nearly a quarter of its workforce, as part of a new round of mass layoffs. The company cited the need to curb spending and said the layoffs are expected to be completed by the end of 2026.

Why it matters

GoPro has faced financial challenges for several years, with previous rounds of layoffs in 2024 and 2025 as the company has struggled to maintain profitability. These latest cuts reflect the ongoing difficulties the company is facing in the highly competitive consumer electronics market.

The details

According to a federal filing, GoPro expects to spend between $11.5 million and $15 million on severance and health care benefits for the terminated employees. The layoffs are expected to roll out starting in the second quarter of 2026 and be completed by the end of the year.

  • GoPro had a round of layoffs in 2024 that cut 135 jobs.
  • In 2025, GoPro CEO Nicholas Woodman gave up his $850,000 salary to help the struggling company.

The players

GoPro

A Bay Area-based camera maker that has faced financial challenges in recent years.

Nicholas Woodman

The CEO of GoPro who gave up his $850,000 salary in 2025 to help the struggling company.

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The takeaway

GoPro's latest round of layoffs underscores the ongoing struggles the company faces in the highly competitive consumer electronics market, as it continues to search for ways to cut costs and return to profitability.