ecoATM and One Tree Planted Plant 50,000 Trees for Earth Month

Environmental innovators team up to tackle e-waste and restore ecosystems across North America

Apr. 6, 2026 at 12:18pm

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ecoATM, a leader in e-waste recycling, and One Tree Planted, a nonprofit focused on global reforestation, have joined forces this Earth Month to plant 50,000 trees across North America. By pairing responsible electronics recycling with tree planting, the partnership aims to offset environmental damage, restore ecosystems, improve air quality, and remove harmful pollutants that contribute to climate change.

Why it matters

This collaboration between ecoATM and One Tree Planted highlights the growing importance of addressing both e-waste and deforestation as critical environmental issues. By providing convenient recycling options and funding large-scale tree planting, the initiative seeks to drive greater consumer engagement in sustainability efforts and make a tangible impact on local communities and the planet.

The details

Through the month of April, ecoATM customers can recycle their old devices at the company's kiosks, with a portion of the proceeds going towards One Tree Planted's goal of planting 50,000 trees. The trees will be planted in an area of Canada impacted by wildfires, where ecoATM has recently expanded its kiosk network.

  • The partnership launched on April 1, 2026 and will run through the end of the month.
  • One Tree Planted will plant the 50,000 trees by the end of 2026.

The players

ecoATM

A leading provider of e-waste recycling kiosks, ecoATM has been driving the re-commerce revolution by expanding access to affordable technology and responsibly recycling used electronics.

One Tree Planted

A nonprofit organization focused on global reforestation, One Tree Planted works to foster a sustainable and resilient future through innovative Nature-based Solutions rooted in the science of trees.

Neil Fried

The Senior Vice President of Corporate Development at ecoATM, who is leading the partnership with One Tree Planted.

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What they’re saying

“This partnership drives meaningful impact for communities and the planet. This April, we invite our consumers to join ecoATM and One Tree Planted in doing good for the planet. Together, recycling old devices at our convenient kiosks and planting 50,000 trees creates a more sustainable future for all to enjoy.”

— Neil Fried, Senior Vice President of Corporate Development, ecoATM

What’s next

ecoATM and One Tree Planted plan to continue their partnership beyond Earth Month, with the goal of expanding their tree planting efforts to other regions impacted by environmental challenges.

The takeaway

This collaboration between ecoATM and One Tree Planted demonstrates how companies can leverage their resources and expertise to tackle multiple environmental issues simultaneously. By pairing e-waste recycling with large-scale reforestation, the initiative is creating a more sustainable future through innovative, nature-based solutions.