Quickplay Expands Partnerships with AWS and TwelveLabs

Collaboration aims to deliver AI-powered video intelligence solutions for Tier-1 media companies

Apr. 2, 2026 at 7:54pm

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A highly detailed, glowing 3D illustration of a futuristic video processing server rack, with neon cyan and magenta lights illuminating the various components. The server rack is surrounded by a swirling data visualization of video metadata, conceptually representing the AI-powered video intelligence capabilities of the partnership.The Quickplay and TwelveLabs partnership with AWS aims to unlock new value from video archives through AI-powered intelligence and automation.San Diego Today

Quickplay, an AI company for the media and entertainment industry, has announced that it has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Additionally, Quickplay and TwelveLabs have been jointly accepted into the AWS Business Outcomes Xcelerator (BOX) Program. The partnership aims to deliver AI-powered solutions that transform how Tier-1 media companies understand, search, and monetize video at scale.

Why it matters

This partnership reflects the growing importance of video understanding as core infrastructure for modern media companies. By combining TwelveLabs' video foundation models with Quickplay's AI-native media capabilities, the companies are helping customers unlock new value from their video archives through enhanced metadata, semantic search, and personalization strategies.

The details

The partnership between Quickplay, TwelveLabs, and AWS will result in a coordinated go-to-market motion targeting Tier-1 media, sports, and entertainment companies. The companies will co-develop customer demos and proof-of-value engagements leveraging AWS infrastructure, and collaborate closely with AWS account teams to drive measurable customer growth.

  • Quickplay and TwelveLabs have been collaborating for more than a year, resulting in a 40% increase in fielded opportunities for AI Studio.
  • Quickplay and TwelveLabs were jointly accepted into the AWS Business Outcomes Xcelerator (BOX) Program in 2026.

The players

Quickplay

An AI company for the media and entertainment industry that orchestrates AI across media workflows for Tier-1 media companies.

TwelveLabs

The world's most powerful video intelligence platform, enabling machines to see, hear, and reason about video like humans do.

Amazon Web Services (AWS)

The cloud computing division of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments.

Sean Lynch

Director of Business Development and Partnerships at Quickplay.

John Reigart

Senior Manager of Ecosystem Partnerships at TwelveLabs.

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What they’re saying

“Our partnership is achieving measurable momentum already in 2026. Our three organizations are helping customers move faster from experimentation to production with AI-powered video intelligence.”

— Sean Lynch, Director, Business Development and Partnerships at Quickplay

“This partnership reflects our belief that video understanding is becoming core infrastructure for modern media companies. Quickplay brings deep domain expertise and a proven platform, and together with AWS we're helping customers unlock entirely new value from their video archives.”

— John Reigart, Senior Manager of Ecosystem Partnerships at TwelveLabs

What’s next

Quickplay and TwelveLabs will execute a coordinated go-to-market motion targeting Tier-1 media, sports, and entertainment companies, co-develop customer demos and proof-of-value engagements leveraging AWS infrastructure, and collaborate closely with AWS account teams to drive measurable customer growth.

The takeaway

This partnership highlights the growing importance of video understanding and AI-powered solutions in the media and entertainment industry. By combining their expertise and leveraging the support of AWS, Quickplay and TwelveLabs are poised to help Tier-1 media companies unlock new value from their video archives and transform their video workflows.