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Jack in the Box Names New CMO
Former Yum Brands executive Katelyn Zborowski takes on chief marketing role.
Mar. 31, 2026 at 12:18am
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Jack in the Box's new CMO Katelyn Zborowski will focus on driving demand through innovative marketing and delivering profitable value to the 75-year-old fast-food chain.San Diego TodayJack in the Box has appointed former Yum Brands veteran Katelyn Zborowski as its new chief marketing officer, effective immediately. In this role, Zborowski will lead the company's marketing strategy with a focus on driving demand through innovation and delivering profitable value.
Why it matters
Jack in the Box is looking to reinvigorate its brand and appeal to younger consumers as it celebrates its 75th anniversary this year. Zborowski's experience at Yum Brands, including her work at Taco Bell and Pizza Hut, makes her well-suited to help the QSR chain achieve its marketing goals.
The details
Zborowski most recently served as head of brand strategy and integrated marketing at Pizza Hut, where she spent 10 years at Yum Brands. Prior to that, she spent seven years at Taco Bell, most recently as director of brand marketing. She is departing Yum as the company explores strategic options for Pizza Hut, including a potential sale, following a protracted sales slump.
- Zborowski's appointment as Jack in the Box's new CMO is effective immediately.
- Jack in the Box is celebrating its 75th anniversary this year.
The players
Katelyn Zborowski
A former Yum Brands executive who has been appointed as the new chief marketing officer of Jack in the Box.
Ryan Ostrom
Jack in the Box's previous CMO, who was promoted to chief customer and digital officer in late 2024.
Jack in the Box
A fast-food restaurant chain based in San Diego, California, that is celebrating its 75th anniversary this year.
The takeaway
Zborowski's appointment as Jack in the Box's new CMO signals the company's focus on reinvigorating its brand and appeal to younger consumers as it celebrates its 75th anniversary. Her experience at Yum Brands, particularly with Taco Bell and Pizza Hut, makes her well-positioned to help Jack in the Box achieve its marketing goals through innovation and profitable value.
