Maxon Expands Into AEC Market With Redshift Archviz Solution

New Redshift integrations for Vectorworks and Revit bring Maxon's cinematic rendering tech to architects and designers.

Mar. 17, 2026 at 10:05pm

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Maxon, known for its powerful 2D and 3D design software, announced the commercial availability of Redshift for Vectorworks and the beta launch of Redshift for Autodesk Revit. This marks Maxon's official entry into the Architecture, Engineering & Construction (AEC) market, with plans for additional integrations in the coming years.

Why it matters

Maxon's move into the AEC space brings its industry-proven cinematic rendering technology, Redshift, directly into professional archviz workflows. This allows architects and designers to seamlessly transition from real-time design previews to high-end, photorealistic renders within a unified ecosystem, helping them translate their vision into cinematic visual experiences.

The details

The new AEC solution provides real-time archviz capabilities, exceptional ease of adoption, intelligent asset libraries, and full Mac and Windows parity. Compared to market alternatives, Maxon's offering launches at a more affordable price while offering compatibility with broader DCC pipelines like Maya and Houdini.

  • Redshift for Vectorworks is now available for purchase.
  • Redshift for Revit is currently in beta, with a planned launch later in 2026.
  • Redshift for Graphisoft Archicad beta will be released later in 2026.

The players

Maxon

Maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more.

Nicolas Burtnyk

Maxon's Executive VP of Rendering.

Vectorworks

A leading CAD/BIM platform that is integrating Maxon's Redshift technology.

Autodesk Revit

A popular BIM software that is integrating Maxon's Redshift technology.

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What they’re saying

“Maxon's tools have a rich history in media and entertainment, used by the creative teams behind so many popular Hollywood movies to create Oscar-winning visual effects. Now, we're bringing this same magic to architects and interior designers, helping them translate their vision into cinematic visual experiences worthy of big screens.”

— Nicolas Burtnyk, Maxon's Executive VP of Rendering

What’s next

Maxon will be showcasing the capabilities of Redshift for architectural visualization and interior design applications in live demonstrations at upcoming events in 2026, including DigitalBAU in Cologne, Germany, and the AIA26 Conference on Architecture & Design in San Diego, CA.

The takeaway

Maxon's expansion into the AEC market with its Redshift rendering technology brings high-end cinematic visualization capabilities to architects and designers, allowing them to seamlessly integrate photorealistic rendering into their existing CAD/BIM workflows.