MoveFitRx Launches Platform to Prescribe Exercise as Medicine

New technology connects clinicians, patients, and fitness facilities to verify exercise prescriptions and improve health outcomes.

Mar. 13, 2026 at 5:31pm

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MoveFitRx, a health technology company, has announced the launch of its platform designed to bridge the gap between clinical care and physical activity. The platform allows physicians to convert patient diagnoses into structured, diagnosis-specific exercise prescriptions that can be digitally verified for adherence, providing clinicians with the objective documentation necessary to monitor progress and support Remote Therapeutic Monitoring (RTM) workflows.

Why it matters

Despite exercise being proven medicine for preventing and treating chronic disease, it has remained disconnected from formal healthcare due to a lack of objective verification. MoveFitRx aims to address this systemic barrier by transforming exercise from a general recommendation into a validated prescription, enabling the healthcare system to treat exercise with the same clinical rigor as a pharmaceutical intervention.

The details

The MoveFitRx platform focuses on high-impact health transitions, including Metabolic Health, Mental Wellness, and Women's Health. Patient adherence is digitally verified through integrated systems, providing clinicians with the objective documentation necessary to monitor progress and support Remote Therapeutic Monitoring (RTM) workflows. The company is currently activating its Spring 2026 roadmap, highlighted by an upcoming 50-patient live clinical pilot in San Diego to verify clinical-to-machine data flow.

  • MoveFitRx announced the launch of its platform on March 13, 2026.
  • The company is activating its Spring 2026 roadmap, including a 50-patient live clinical pilot in San Diego.

The players

MoveFitRx

A health technology company building the infrastructure to prescribe, track, and validate exercise as medicine.

Garrett Borunda

The Founder and CEO of MoveFitRx, an innovation architect and Apple alum with 12 years of executive leadership at global fitness leaders EGYM, 24 Hour Fitness, and LA Fitness.

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What they’re saying

“Healthcare has incredible tools for prescribing medication, but has lacked the infrastructure to prescribe, track, and validate movement. By providing doctors with validated evidence of adherence, we are enabling the healthcare system to treat exercise with the same clinical rigor as a pharmaceutical intervention.”

— Garrett Borunda, Founder and CEO of MoveFitRx (PR Newswire)

What’s next

MoveFitRx is currently activating its Spring 2026 roadmap, highlighted by an upcoming 50-patient live clinical pilot in San Diego to verify clinical-to-machine data flow. This rollout coincides with strategic briefings for fitness executives and investors at the Health & Fitness Association (HFA) National Conference in San Diego.

The takeaway

By providing the infrastructure to prescribe, track, and validate exercise as a medical intervention, MoveFitRx aims to establish movement as a formal clinical Standard of Care, enabling healthcare providers to treat exercise with the same rigor as pharmaceutical treatments and improve patient outcomes.