MoveFitRx Launches Platform to Prescribe Exercise as Medical Treatment

New technology aims to integrate physical activity into clinical care and establish movement as a formal Standard of Care.

Mar. 13, 2026 at 1:13pm

Got story updates? Submit your updates here. ›

MoveFitRx, a health tech company, has announced the launch of its platform designed to bridge the gap between clinical care and physical activity. The platform allows doctors to prescribe exercise as a validated medical treatment, providing the infrastructure to track and verify patient adherence, similar to how medications are prescribed and monitored.

Why it matters

Exercise is proven to be effective in preventing and treating chronic diseases, but it has historically lacked the formal integration into healthcare that pharmaceutical interventions enjoy. MoveFitRx aims to change that by giving doctors the tools to prescribe and monitor exercise as a clinical treatment, potentially improving health outcomes and establishing movement as a standard part of medical care.

The details

The MoveFitRx platform includes a HIPAA-compliant clinical portal that allows physicians to convert a patient's diagnosis into a structured, diagnosis-specific exercise prescription. The platform then digitally verifies patient adherence through integrated systems, providing clinicians with the objective data needed to monitor progress and support Remote Therapeutic Monitoring (RTM) workflows.

  • MoveFitRx is launching its platform in Spring 2026.
  • The company is planning a 50-patient live clinical pilot in San Diego to verify the platform's clinical-to-machine data flow.

The players

MoveFitRx

A health technology company building the infrastructure to prescribe, track, and validate exercise as medicine.

Garrett Borunda

Founder and CEO of MoveFitRx, an innovation architect and Apple alum with 12 years of executive leadership at global fitness companies.

Got photos? Submit your photos here. ›

What they’re saying

“Healthcare has incredible tools for prescribing medication, but has lacked the infrastructure to prescribe, track, and validate movement.”

— Garrett Borunda, Founder and CEO, MoveFitRx (PRNewswire)

“By providing doctors with validated evidence of adherence, we are enabling the healthcare system to treat exercise with the same clinical rigor as a pharmaceutical intervention.”

— Garrett Borunda, Founder and CEO, MoveFitRx (PRNewswire)

What’s next

MoveFitRx is planning a 50-patient live clinical pilot in San Diego to verify the platform's clinical-to-machine data flow, coinciding with strategic briefings for fitness executives and investors at the Health & Fitness Association (HFA) National Conference in San Diego.

The takeaway

MoveFitRx's platform aims to integrate physical activity into clinical care, establishing exercise as a formal Standard of Care and giving doctors the tools to prescribe and monitor movement-based treatments with the same rigor as medications. This could lead to improved health outcomes and a more holistic approach to healthcare.