George Clooney, Rande Gerber and Mike Meldman Launch Non-Alcoholic Beer 'Crazy Mountain'

The new non-boozy brew aims to cater to changing drinking habits.

Published on Mar. 9, 2026

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Hollywood stars George Clooney, Rande Gerber and Mike Meldman, who previously sold their Casamigos tequila brand for $1 billion, are now launching a non-alcoholic beer called Crazy Mountain. The new beverage comes in original and lime flavors and has around 65 calories per 12-ounce can. The founders say they created Crazy Mountain in response to shifting consumer preferences, as people still want the ritual of cracking open a cold one but don't always want the alcohol.

Why it matters

The launch of Crazy Mountain reflects the growing demand for non-alcoholic beer, wine and spirits in the U.S. market. Sales of non-alcoholic alcohol products surged 26% between 2024 and 2025, and non-alcoholic beer now accounts for over 5% of total beer sales, up from just 0.3% seven years ago.

The details

Crazy Mountain is brewed in the U.S. using a specialized process that naturally limits alcohol formation while preserving the taste and aroma of a traditional lager. The colorful cans feature a cowboy in action, with a tagline of 'Live wide open.' The founders say Crazy Mountain is about providing an option for those who want to enjoy the ritual of drinking a beer without the alcohol, whether after a surf, a round of golf, or just at the end of the day.

  • Crazy Mountain will roll out in select markets this year, with broader national distribution to follow.

The players

George Clooney

A Hollywood actor who, along with his business partners, previously sold their Casamigos tequila brand for $1 billion.

Rande Gerber

A businessman and longtime friend of George Clooney who, along with Clooney and Mike Meldman, sold Casamigos tequila and is now launching the non-alcoholic beer Crazy Mountain.

Mike Meldman

A businessman who, along with George Clooney and Rande Gerber, sold their Casamigos tequila brand and is now launching the non-alcoholic beer Crazy Mountain.

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What they’re saying

“We started noticing the same thing happening everywhere. People still love the ritual of cracking a cold one with friends — after a surf, a round of golf, a long ride or just sitting around at the end of the day — but a lot of the time they don't actually want the alcohol. Crazy Mountain really came out of that simple idea.”

— Rande Gerber (pagesix.com)

“Some nights you want to drink, other times you just want a great beer and still be up early the next morning. Crazy Mountain is really about having that option.”

— Rande Gerber (pagesix.com)

What’s next

Crazy Mountain will roll out in select markets this year, with broader national distribution to follow.

The takeaway

The launch of Crazy Mountain, a non-alcoholic beer from the founders of Casamigos tequila, reflects the growing consumer demand for non-alcoholic alcohol alternatives in the U.S. market. This trend highlights how drinking habits are evolving, with people still wanting the ritual of enjoying a beer without necessarily consuming alcohol.