Greenhaus Expands Partners, Launches Behavioral Insights Product

San Diego marketing agency adds new leadership, unveils Greenhaus Groundworks to uncover brand insights

Published on Mar. 2, 2026

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Greenhaus, a Solana Beach-based marketing agency, has announced the expansion of its ownership team with the addition of Casey Soulies and Chris Brown as new partners. The agency also unveiled a new standalone strategy and insights service called Greenhaus Groundworks, which aims to uncover key brand insights by combining data, cultural intelligence, trends, category expertise, and real-world human insight.

Why it matters

The expansion of Greenhaus' leadership team and the launch of Greenhaus Groundworks demonstrate the agency's commitment to evolving and growing its capabilities to better serve clients. In an increasingly fragmented media landscape, the new insights product is designed to help brands connect with their audiences on a deeper level by uncovering emotional triggers that drive behavior.

The details

With the addition of Soulies and Brown, Greenhaus now has five partners, including founding partner Craig Fuller, CEO Paul Whitbeck, and Chief Creative Officer Rob Petrie. Soulies joined the agency in 2024 as Chief Media Officer, while Brown came on board in 2019 as a Senior Writer, later being promoted to Creative Director and now Chief Strategy Officer. Greenhaus Groundworks is a new strategy and insights service that combines data, cultural intelligence, trends, category expertise, and real-world human insight to uncover key brand insights. The goal is to go beyond demographics and deeply understand the emotional triggers that can help brands connect with their audiences on a deeper level.

  • Greenhaus was founded 30 years ago in 1996.
  • Casey Soulies joined Greenhaus in 2024.
  • Chris Brown joined Greenhaus in 2019 and was later promoted to Chief Strategy Officer.

The players

Greenhaus

A Solana Beach-based marketing agency with a second office in Dallas, founded 30 years ago.

Casey Soulies

Chief Media Officer at Greenhaus, who joined the agency in 2024.

Chris Brown

Chief Strategy Officer at Greenhaus, who joined the agency in 2019 as a Senior Writer and was later promoted to Creative Director.

Craig Fuller

Founding partner of Greenhaus, who is scaling back his day-to-day involvement in operations.

Paul Whitbeck

Chief Executive Officer of Greenhaus.

Rob Petrie

Chief Creative Officer of Greenhaus.

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What they’re saying

“Adding Casey and Chris to our ownership team is the next step as we continue to evolve and grow the agency. Looking forward, each will add invaluable expertise and leadership for our proprietary media and insights products which we are integrating with all clients.”

— Paul Whitbeck, Chief Executive Officer (Times of San Diego)

“Over our decades of experience we have learned you can do creative for creative's sake and it might be good, but when you have an insight that drives a strategy and the creative you are much more likely to be great.”

— Chris Brown, Chief Strategy Officer (Times of San Diego)

“We can take the data you have and help it tell a more resonant story. There's no shortage of data and information and we want to make sure our clients aren't data rich but insight poor.”

— Chris Brown, Chief Strategy Officer (Times of San Diego)

The takeaway

Greenhaus' expansion and the launch of Greenhaus Groundworks highlight the agency's commitment to evolving its capabilities to better serve clients in an increasingly complex marketing landscape. By combining data, insights, and a deep understanding of human behavior, the agency aims to help brands connect with their audiences in more meaningful and impactful ways.