FLEX San Diego Launches Inaugural Creator Series for Toyota Tacoma

The new platform will showcase customized Tacoma builds from influencers across multiple generations of the truck.

Published on Feb. 27, 2026

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FLEX San Diego, a Toyota-focused customization shop, is launching its inaugural FLEX Creator Series that will feature five uniquely customized Toyota Tacoma trucks designed by different social media influencers. The public launch event on March 29, 2026 will showcase the diverse builds spanning multiple Tacoma generations, with each creator putting their own spin on the popular pickup platform.

Why it matters

The FLEX Creator Series aims to demonstrate the versatility and potential of the Toyota Tacoma by showcasing a range of customized builds from passionate enthusiasts. As a Toyota-focused dealership, FLEX San Diego is establishing itself as a hub for innovative and responsible off-road modifications, reinforcing the brand's reputation for capability and durability.

The details

The five Tacoma builds featured in the inaugural FLEX Creator Series were designed by social media influencers Chloe, Harry, Jason, Jess, and Michelle. Each creator was given creative freedom to customize a Tacoma to reflect their personal style and intended use, resulting in a diverse lineup spanning multiple generations of the truck. The builds cover a range of themes including simplicity and function, high-performance off-road, overland-focused adventure, balanced performance, and serious off-road capability.

  • The public launch event will take place on Sunday, March 29, 2026 from 10:00 AM to 2:00 PM at FLEX San Diego, 3727 Convoy St., San Diego, CA 92111.

The players

FLEX San Diego

A Toyota-focused customization shop that is launching the FLEX Creator Series to showcase uniquely customized Tacoma trucks.

Chloe

A social media influencer (@chloekuotaco) who customized a 2021 Tacoma TRD Off-Road with a focus on simplicity, function, and factory-plus refinement.

Harry

A social media influencer (@toyota_dreams) who customized a 2019 Tacoma TRD Off-Road with advanced suspension, added power, and an aggressive stance.

Jason

A social media influencer (@kodastacoma) who customized a 2025 Tacoma TRD Off-Road with an overland-focused design for long-distance adventure and real-world practicality.

Jess

A social media influencer (@redhead_jesss) who customized a 2025 Tacoma TRD Off-Road with a balanced performance build combining suspension upgrades, clean styling, and confident off-road capability.

Michelle

A social media influencer (@sexybeast.sd) who customized a 2025 Tacoma TRD Off-Road with serious armor, trail-ready durability, and everyday usability in mind.

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What they’re saying

“The Creator Series brings different visions together to demonstrate what the Tacoma platform is truly capable of. Each build reflects the creator authentically while meeting the execution standards FLEX stands behind.”

— Yohei Nakamura, Director, FLEX San Diego (Globe Newswire)

What’s next

Following the public launch event on March 29, 2026, FLEX San Diego plans to continue the FLEX Creator Series with future events focused on other Toyota models beyond the Tacoma.

The takeaway

The FLEX Creator Series showcases the versatility and customization potential of the Toyota Tacoma, reinforcing the truck's reputation for capability and durability while also establishing FLEX San Diego as a hub for innovative and responsible off-road modifications.