Xnurta and Front Row Partner to Boost AI-Driven Amazon Advertising Globally

Collaboration unites Xnurta's AI platform with Front Row's eCommerce growth capabilities to support leading brands worldwide.

Published on Feb. 12, 2026

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Xnurta, an award-winning AI-powered advertising platform, and Front Row, a global eCommerce agency and growth accelerator, have announced a strategic partnership to accelerate AI-driven Amazon advertising and retail media performance globally. The collaboration will leverage Xnurta's agentic AI ad management platform to empower brands with advanced automation, performance insights, and AI-assisted campaign management across Retail Media, while Front Row will provide its expertise in marketplace strategy, retail media, brand creative, and business intelligence to deliver full-funnel performance for leading brands.

Why it matters

The partnership comes at a time when global eCommerce growth, led by Amazon, continues to accelerate, particularly in the EU market. As competition intensifies across marketplaces, brands are increasingly turning to advanced AI-driven retail media solutions to maintain performance and visibility at scale. This collaboration between Xnurta and Front Row aims to provide brands with the tools and expertise to gain a competitive advantage in the rapidly evolving eCommerce landscape.

The details

Under the partnership, Front Row will leverage Xnurta's agentic AI ad management platform to empower brands with advanced automation, performance insights, and AI-assisted campaign management across Retail Media. Front Row, which partners with leading consumer brands across beauty, health & wellness, CPG, and lifestyle, will also provide its expertise in marketplace strategy, retail media, brand creative, and business intelligence to deliver full-funnel performance for its clients.

  • The partnership was announced on February 12, 2026.

The players

Xnurta

An award-winning agentic AI-powered advertising platform.

Front Row

A global eCommerce agency and growth accelerator providing full-service marketplace management, digital marketing, and retail media services to leading global brands.

Kashif Zafar

CEO of Xnurta.

Tim Nedden

Co-Founder and Managing Director at Front Row.

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What they’re saying

“International expansion and local market mastery are essential for today's top brands. Our partnership with Front Row, a best-in-class eCommerce accelerator with a strong European footprint and deep expertise across marketplaces, enables brands to harness agentic bidding and optimization with strategic execution tailored to EU, US and global audiences.”

— Kashif Zafar, CEO of Xnurta (Business Wire)

“Front Row exists to elevate brands wherever they compete. By integrating Xnurta's agentic AI capabilities into our global services, we're enhancing our ability to deliver faster, more intelligent, and transparent advertising performance, giving our clients the tools to win on Amazon and beyond.”

— Tim Nedden, Co-Founder & Managing Director at Front Row (Business Wire)

What’s next

The partnership between Xnurta and Front Row is expected to provide brands with enhanced AI-driven advertising and retail media capabilities to drive growth across Amazon and other marketplaces globally.

The takeaway

This collaboration underscores the growing importance of AI-powered solutions and strategic partnerships in the rapidly evolving eCommerce landscape, as brands seek to gain a competitive edge and maximize their performance across various marketplaces worldwide.