InnoVision Debuts AI-Powered Super Bowl Commercial for Valley View Casino

The agency's cutting-edge AI technology showcased in a bold new spot for the San Diego landmark.

Published on Feb. 11, 2026

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National marketing agency InnoVision Marketing Group (IMG) debuted a new commercial for Valley View Casino & Hotel that aired during the Super Bowl. Conceived by IMG and produced fully in-house by its sister company Pretzel Logic Productions, the commercial strategically connects Valley View Casino with San Diego's iconic landmarks using cutting-edge AI technology.

Why it matters

This commercial showcases how AI is transforming the future of modern marketing, allowing brands to create visually striking narratives that would not have been possible through traditional production methods. It also highlights Valley View Casino's long-standing status as a beloved San Diego institution.

The details

The commercial follows a football as it is passed through San Diego's most recognizable locations before ultimately landing at Valley View Casino, reinforcing the brand's role as an unmistakable part of the city's identity. Every detail in the commercial was produced through the hands-on execution of IMG's talented team, with AI removing traditional barriers of time and cost.

  • The commercial debuted during the Super Bowl broadcast on February 11, 2026.

The players

InnoVision Marketing Group (IMG)

A national, full-service marketing agency that is known as the "Anti-Agency" and has evolved into a collective of specialized businesses.

Pretzel Logic Productions

IMG's sister company that produced the commercial fully in-house.

Valley View Casino & Hotel

A world-class gaming, dining, and hotel destination in San Diego that is known as "San Diego's Favorite".

Ric Militi

CEO and Executive Creative Director of InnoVision Marketing Group.

Bruce Howard

General Manager at Valley View Casino & Hotel.

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What they’re saying

“While AI removed the traditional barriers of time and cost, trust removed all the others.”

— Ric Militi, CEO and Executive Creative Director of InnoVision Marketing Group (digitalmedianet.com)

“Seeing our brand represented just prior to The Big Game kickoff was a dream come true and a very proud moment for our entire team.”

— Bruce Howard, General Manager at Valley View Casino & Hotel (digitalmedianet.com)

What’s next

The commercial's success during the Super Bowl broadcast is expected to drive increased visitation and brand awareness for Valley View Casino & Hotel in the San Diego market.

The takeaway

This AI-powered commercial showcases how cutting-edge technology can be leveraged to create visually stunning and strategically impactful marketing campaigns that connect brands with their local communities in meaningful ways.