Torrey Pines Golf Course's Future as PGA Tour Site Uncertain

With Farmers Insurance sponsorship ending and PGA calendar changes, the future of the Farmers Insurance Open at Torrey Pines is unclear.

Feb. 2, 2026 at 7:55pm

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The 2026 Farmers Insurance Open at Torrey Pines Golf Course marked the end of the long-running title sponsorship by Farmers Insurance. With the PGA Tour also revamping its calendar for 2027, there are many questions about whether Torrey Pines will continue to host a PGA Tour event moving forward.

Why it matters

Torrey Pines has hosted the Farmers Insurance Open for decades, providing significant economic impact and global exposure for the city of San Diego. The potential loss of this high-profile PGA Tour event would be a major blow to the region's tourism and sports landscape.

The details

The 2026 Farmers Insurance Open featured ideal weather and a respected winner, but the tournament's future is uncertain. Farmers Insurance is no longer the title sponsor, and the PGA Tour is planning changes to its 2027 calendar that could impact Torrey Pines' status as a Tour stop. Tournament organizers see an opportunity to potentially elevate the event to one of the PGA's new "elevated" tournaments with more prize money and a stronger field.

  • The 2026 Farmers Insurance Open was the last under that title sponsorship.
  • The PGA Tour is expected to announce its 2027 schedule and event lineup in March or April 2026.

The players

Marty Gorsich

CEO of the tournament formerly known as the Farmers Insurance Open.

Daniel Kuperschmid

President and CEO of the San Diego Tourism Authority.

Scott Minto

Director of the Sports MBA program at San Diego State University.

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What they’re saying

“This isn't just about Torrey Pines, it's about how Torrey fits into larger ecosystem, and the PGA wants to get that house of cards sorted out so its stable.”

— Marty Gorsich, CEO of the tournament formerly known as the Farmers Insurance Open

“Our city has the pieces — great city and great golf course. If we can secure that opportunity, then we can turn it up a couple notches and make this tournament even better.”

— Marty Gorsich, CEO of the tournament formerly known as the Farmers Insurance Open

“I'm excited to see what this event could grow into and see how much more significant it could be.”

— Daniel Kuperschmid, President and CEO of San Diego Tourism Authority

“In an absence of having a Final Four or Super Bowls, having an event of this magnitude that draws people from other states and countries to spend dollars in San Diego matters very much. Having big-time global events like this are critical.”

— Scott Minto, Director of the Sports MBA program at San Diego State University

“It is just an unbelievably valuable commercial for the city of San Diego. For San Diego tourism to run those ads would cost millions of dollars.”

— Scott Minto, Director of the Sports MBA program at San Diego State University

What’s next

An official announcement on Torrey Pines' future as a PGA Tour site is expected in March or April 2026 when the PGA announces its 2027 schedule and event lineup.

The takeaway

The potential loss of the Farmers Insurance Open at Torrey Pines would be a major blow to San Diego's sports and tourism landscape, as the event provides significant economic impact and global exposure for the region. However, tournament organizers see an opportunity to potentially elevate the event and make it an even more significant part of the PGA Tour schedule moving forward.