Sony Unveils New BRAVIA Professional Large Display Series

The BZ-P Series offers improved image quality, installation flexibility, and energy efficiency for corporate, education, and retail spaces.

Jan. 29, 2026 at 9:39pm

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Sony Electronics is launching 16 new BRAVIA Professional Displays in the BZ-P Series, ranging from 43 to 85 inches. The lineup features Sony's Deep Black Non-Glare technology for high contrast and visibility, even in bright environments. The displays offer enhanced installation options, improved operability, and lower power consumption compared to previous models.

Why it matters

The new BZ-P Series expands Sony's professional display portfolio, providing customers in corporate, education, retail, and transportation sectors with more choices that combine Sony's signature image quality and integration capabilities with a focus on sustainability and reduced total cost of ownership.

The details

The BZ-P Series includes three main models - the flagship BZ40P, the enhanced BZ35P, and the core BZ30P. All feature Sony's AI-powered XR signal processing for accurate image and detail rendering, as well as the Deep Black Non-Glare technology that reduces glare and reflection. The lineup offers installation flexibility with a universal chassis, uniform bezels, and center VESA mounting. The displays also integrate with Sony's device management and remote control solutions for efficient provisioning and monitoring.

  • The new BZ-P Series will be showcased at Integrate Systems Europe (ISE) in Barcelona from February 3-6, 2026.
  • Sony's AV Tech Expo in San Diego is scheduled for March 3-4, 2026.
  • The displays will also be featured at InfoComm in Las Vegas from June 17-19, 2026.
  • In Australia and New Zealand, the BZ40P, BZ35P, and BZ30P series will be available starting in July 2026, with selected models arriving in June 2026.

The players

Sony Electronics Inc.

A subsidiary of Sony Corporation that develops and manufactures consumer and professional electronics, including the new BRAVIA Professional Displays.

Michael Bell

Head of Home Entertainment at Sony Australia, who commented on the company's innovation and expansion of its professional display portfolio.

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What they’re saying

“The encouraging feedback to our BRAVIA Professional Displays featuring Sony's unique Deep Black Non-Glare technology inspired us to innovate further to expand our customers' creative vision and potential.”

— Michael Bell, Head of Home Entertainment, Sony Australia (impulsegamer.com)

What’s next

The new BZ-P Series displays are expected to be widely available in Australia and New Zealand starting in July 2026, with selected models arriving in June 2026.

The takeaway

Sony's latest BRAVIA Professional Displays offer a range of improvements, including enhanced image quality, installation flexibility, and energy efficiency, making them a compelling choice for corporate, education, and retail environments that require high-performance, sustainable display solutions.