37th Annual Museum Month Returns to San Diego and Tijuana

Visitors can enjoy half-off admission at over 70 museums, aquariums, gardens, and historic sites in February.

Jan. 29, 2026 at 6:55pm

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The 37th annual San Diego Museum Month will run from February 1-28, offering half-off admission to over 70 museums, aquariums, gardens, historic sites, and other attractions across San Diego and Tijuana. Visitors can pick up a free printed Museum Month pass at local libraries or download a digital version to their phones.

Why it matters

Museum Month is a popular annual event that encourages residents and visitors to explore the diverse cultural and educational offerings in the San Diego-Tijuana region at a discounted rate. It helps drive foot traffic to local museums and attractions, supporting the arts, culture, and tourism industries in both cities.

The details

The San Diego Museum Council is organizing the 37th annual Museum Month, which will run from February 1-28, 2026. Visitors can pick up a free printed Museum Month pass at about 80 public libraries across San Diego and Tijuana, or download a digital version to their phones. The pass provides half-off admission to over 70 participating museums, aquariums, gardens, historic sites, and other attractions in the region.

  • The 37th annual San Diego Museum Month will run from February 1-28, 2026.
  • The free printed Museum Month passes will be available starting on February 1, 2026.

The players

San Diego Museum Council

The organization that coordinates the annual San Diego Museum Month program.

Tom Felkner

Interim Executive Director of the San Diego Museum Council.

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What they’re saying

“Museum Month invites everyone to rediscover the museums they love, explore places they've been curious about, and uncover something totally new, fun and unexpected.”

— Tom Felkner, Interim Executive Director, San Diego Museum Council (10news.com)

The takeaway

San Diego Museum Month is a long-standing annual event that provides an affordable opportunity for residents and visitors to explore the diverse cultural institutions and attractions across the San Diego-Tijuana region. The program helps support the local arts, culture, and tourism industries by driving increased foot traffic to participating museums and sites.