Dawn Staley Wears Gucci Jacket, Raven Johnson Shirt for South Carolina vs. Oklahoma

The Gamecocks coach is sporting designer brands during the Sweet 16 matchup.

Mar. 28, 2026 at 8:09pm

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South Carolina women's basketball coach Dawn Staley is wearing a Gucci jacket with a Raven Johnson shirt while coaching in the Sweet 16 of the Women's NCAA Tournament against Oklahoma. Staley often mixes designer brands like Gucci and Louis Vuitton with Gamecocks apparel, and her game day outfits are likely to become even more elevated when the school switches to Nike as its official uniform supplier in July.

Why it matters

Staley's fashion choices on the sideline have become a topic of interest, as she uses her platform to showcase designer brands and support her players' personal clothing lines. This reflects a growing trend of high-profile coaches embracing personal style and brand partnerships as part of the modern college sports landscape.

The details

For the Sweet 16 matchup, Staley is wearing a Gucci garnet-shaded jacket with white Maison Margiela sweatpants, a Raven Johnson shirt from the brand Playa Society, and the same garnet/red shoes she's worn the last two March Madness games. Johnson's new custom shirts sold out almost immediately after their release earlier this week.

  • The No. 1 seed Gamecocks (33-3) are playing the No. 4 seed Oklahoma (26-7) at the Golden 1 Center (5 p.m. ET, ESPN) on March 28, 2026.
  • Staley and South Carolina are making their 12th straight Sweet 16 appearance.

The players

Dawn Staley

The head coach of the South Carolina women's basketball team, known for her stylish game day outfits that often feature designer brands.

Raven Johnson

A player on the South Carolina women's basketball team whose new custom clothing line, Playa Society, is being worn by Coach Staley.

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What they’re saying

“On our way 💃”

— Dawn Staley, Head Coach, South Carolina Women's Basketball

What’s next

The winner of the South Carolina-Oklahoma game will advance to the Elite Eight round of the 2026 Women's NCAA Tournament.

The takeaway

Dawn Staley's fashion choices on the sideline have become a signature part of her coaching persona, as she uses her platform to showcase designer brands and support her players' personal clothing lines. This reflects a growing trend in college sports of high-profile coaches embracing personal style and brand partnerships.