PBR Bull Riding Returns to Sacramento's Golden 1 Center

The Ariat PBR event will feature professional bull riders and their bovine counterparts this weekend.

Jan. 30, 2026 at 5:23pm

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Professional bull riding is coming back to Sacramento's Golden 1 Center this weekend, with Ariat PBR events scheduled for Friday and Saturday at 6:45 p.m. and Sunday at 1:45 p.m. Fans can also watch the event live on Paramount+.

Why it matters

Bull riding is a popular and thrilling spectator sport, drawing large crowds to arenas across the country. The return of PBR to Sacramento's premier sports and entertainment venue is an exciting event for local sports fans and will provide an economic boost to the city.

The details

The Ariat PBR events at the Golden 1 Center will feature professional bull riders competing against some of the sport's most formidable bovine athletes, including a bull named Mercy. Attendees can expect a high-energy, action-packed weekend of bull riding competition.

  • The PBR events will take place on Friday, January 30 and Saturday, January 31 at 6:45 p.m., and on Sunday, January 31 at 1:45 p.m.
  • The events will be broadcast live on the Paramount+ streaming platform.

The players

Golden 1 Center

The premier sports and entertainment venue in Sacramento, California, home to the NBA's Sacramento Kings.

Ariat PBR

The professional bull riding tour that will be hosting events at the Golden 1 Center this weekend.

Mercy

A bull that will be featured in the PBR events at the Golden 1 Center.

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What’s next

Fans can purchase tickets to the PBR events at the Golden 1 Center's website or through Paramount+ to watch the live stream.

The takeaway

The return of professional bull riding to Sacramento's Golden 1 Center is an exciting event for local sports enthusiasts and will provide an economic boost to the city, showcasing the venue's ability to host high-energy, action-packed sporting events.