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Roseville Today
By the People, for the People
7th Avenue Expands Showroom Footprint with New Openings
The online furniture brand continues its retail growth strategy with new locations in Nashville and Roseville.
Apr. 3, 2026 at 1:56pm
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7th Avenue's modular sofas, featuring water-repellent fabrics and hidden storage, take center stage in the brand's new experiential showrooms.Roseville TodayE-commerce modular sofa brand 7th Avenue has opened two more showrooms, bringing its total to 19 across 10 states. The new locations are in Nashville's 12 South neighborhood and at the Westfield Galleria in Roseville, California, representing the brand's first partnership with the Unibail-Rodamco-Westfield shopping center portfolio.
Why it matters
7th Avenue's expansion into physical retail showrooms is part of a broader trend of digitally native furniture brands opening brick-and-mortar locations to provide customers with an immersive brand experience. As more consumers migrate to growing markets like Nashville and the Sacramento area, 7th Avenue is positioning itself to reach design-conscious shoppers in these emerging hubs.
The details
The new showrooms will highlight 7th Avenue's flagship modular sofas, which feature water-repellent and stain-resistant fabrics, removable and washable covers, adjustable cushion firmness, and soft-close hidden storage. The Nashville store is located in the 12 South neighborhood, joining other premium brands, independent shops, and restaurants, while the Roseville showroom is situated within the Westfield Galleria, serving the greater Sacramento area.
- The Nashville showroom has opened.
- The Roseville showroom has opened.
The players
7th Avenue
An e-commerce modular sofa brand that is expanding its physical retail footprint with new showroom openings.
Westfield Galleria
A shopping center in Roseville, California where 7th Avenue has opened a new showroom, representing the brand's first partnership with the Unibail-Rodamco-Westfield shopping center portfolio.
What they’re saying
“Nashville's 12 South area is a place where premium brands, independent shops and great restaurants all come together. It's exactly the kind of environment where customers want to discover a modern furniture brand like ours.”
— Zach Shaw, Co-founder and CEO, 7th Avenue
“The Sacramento area has a growing base of design-conscious consumers and has tremendously benefited from migration from the Bay Area and across the country. This is the company's sixth showroom in California.”
— Zach Shaw, Co-founder and CEO, 7th Avenue
What’s next
7th Avenue plans to open an additional showroom at the King of Prussia Mall near Philadelphia in the near future, further expanding its physical retail footprint.
The takeaway
7th Avenue's strategic expansion into physical retail showrooms in high-growth markets like Nashville and the Sacramento area demonstrates the brand's commitment to providing customers with an immersive brand experience as it continues to grow its e-commerce business.
