Ace Hardware's Viral Frozen Pies Become TikTok Sensation

The hardware store chain's take-and-bake pies from a local California bakery are taking the internet by storm.

Published on Feb. 12, 2026

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Ace Hardware stores, particularly in California and Nevada, have become known for their growing selection of frozen take-and-bake pies that have gone viral on TikTok. The pies, made by a local bakery called The Pie Company, come in over 20 different flavors like apricot, boysenberry, rhubarb, peach, and blueberry, and are priced around $19 each. What started as an offering in the Ripon, California Ace location has quickly spread to more stores in the region thanks to the pies' popularity on social media.

Why it matters

Ace Hardware's pivot to offering specialty frozen baked goods, especially pies, is an unexpected and savvy move that has allowed the hardware chain to capitalize on a viral food trend on TikTok. This demonstrates the power of social media to drive awareness and sales of niche local products, even in an unlikely retail setting.

The details

The Pie Company, a bakery based in Ripon, California, began supplying Ace Hardware stores in the state with its take-and-bake frozen pies. Ace started selling the pies in its Ripon location, and word quickly spread on TikTok, leading to the pies becoming a viral sensation. Ace has since expanded the pie offerings to more of its stores in California and Nevada, though they are still only available regionally for now. The pies come in over 20 different flavors and retail for around $19 each.

  • Ace Hardware began selling The Pie Company's frozen pies in its Ripon, California store.
  • The pies went viral on TikTok, with one recent video garnering over 3 million views.

The players

Ace Hardware

A major American hardware store chain that has recently gained attention for selling specialty frozen baked goods, particularly viral take-and-bake pies, in select locations.

The Pie Company

A bakery based in Ripon, California that supplies Ace Hardware stores with its line of frozen take-and-bake pies in a variety of flavors.

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What’s next

Ace Hardware plans to continue expanding the availability of The Pie Company's frozen pies to more of its stores in California and Nevada in the coming months to meet the growing demand sparked by the viral TikTok trend.

The takeaway

Ace Hardware's unexpected success with specialty frozen baked goods, especially the viral take-and-bake pies from a local California bakery, demonstrates the power of social media to drive awareness and sales of niche local products, even in an unlikely retail setting. This pivot has allowed the hardware chain to capitalize on a trending food craze and expand its offerings beyond its core hardware business.