Drag Racing Game Secures Massive Nitro Sponsorship

DRBB partners with Nitro software for upcoming NHRA events, offering fans rare signed prizes.

Apr. 10, 2026 at 10:41am

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A cubist, geometric painting depicting a fragmented drag racing scene, with sharp planes of color and overlapping perspectives conveying the technical and high-energy nature of the sport.The new partnership between DRBB and Nitro aims to bridge the gap between the data-driven world of professional drag racing and the excitement of fan engagement.Pomona Today

The popular interactive drag racing game Drag Race Bracket Bonanza (DRBB) has announced a major sponsorship deal with Nitro, a software platform that provides advanced data analytics for drag racing teams. The sponsorship covers two upcoming NHRA events - the Winternationals and the 4-Wide Nationals - where fans can win rare, signed plaques by correctly predicting the race winners.

Why it matters

This partnership combines the technical expertise of Nitro's data platform with the fan engagement of DRBB's interactive bracket challenges. It allows casual fans to feel more connected to the high-stakes world of professional drag racing, while also providing teams with advanced tools to improve their performance.

The details

The Nitro platform, created by Lamkin Software Solutions, gathers fragmented track data and puts it in one clear place, allowing crew chiefs to instantly analyze factors like reaction times, weather conditions, and setup changes. By bringing this technology into the DRBB fan experience, the organizers hope to bridge the gap between hardcore pit data and grandstand entertainment.

  • The Winternationals bracket challenge opens for submissions after qualifying on Saturday, April 11.
  • The Winternationals eliminations take place on Sunday, April 12 at 2 p.m. EST.
  • The 4-Wide Nationals is scheduled for later in April 2026.

The players

Drag Race Bracket Bonanza (DRBB)

A popular interactive drag racing game that allows fans to test their knowledge by predicting race winners.

Nitro

A software platform created by Lamkin Software Solutions that provides advanced data analytics for drag racing teams.

Aidan Lamkin

The founder of Lamkin Software Solutions and the creator of the Nitro platform.

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What’s next

Fans can start filling out their Winternationals brackets right after qualifying wraps up at the Pomona Dragstrip on Saturday, April 11, and must submit their final picks before the opening round of eliminations on Sunday, April 12 at 2 p.m. EST.

The takeaway

This sponsorship deal highlights the growing intersection between the highly technical world of professional drag racing and the desire of casual fans to feel more connected to the sport. By integrating advanced data analytics into an interactive fan experience, DRBB and Nitro are creating new ways for enthusiasts to engage with and appreciate the nuances of high-level drag racing.