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Pasadena Today
By the People, for the People
Green Coast Pet Expands Distribution in the Southeast
The California-based pet treat and supplement brand partners with Southeast Pet to reach more independent retailers in the region.
Published on Feb. 24, 2026
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Green Coast Pet, a California-based pet treat and supplement brand, has announced a new distribution partnership with Southeast Pet, one of the most established distributors in the Southeastern United States. This will allow Green Coast Pet's products to reach more independent, pet specialty retailers in Alabama, Florida, Georgia, Tennessee, North Carolina, and South Carolina, as well as parts of the Caribbean.
Why it matters
This partnership is a significant milestone for Green Coast Pet as it aims to expand its presence in the Southeast region and serve more independent pet retailers. Southeast Pet's extensive distribution network and reputation for customer service make them an ideal partner to help Green Coast Pet grow its business in this key market.
The details
Through the new distribution agreement, Southeast Pet's network of over 200,000 square feet of warehouse space across two facilities will make it easier for independent pet stores in the Southeast to purchase and carry Green Coast Pet's line of treats, supplements, and pill wraps. Green Coast Pet's CEO, Nick Massey, is excited to partner with Southeast Pet and bring the brand's products to more pet parents in the region.
- Green Coast Pet and Southeast Pet announced the new distribution partnership on February 18, 2026.
The players
Green Coast Pet
A California-based pet treat and supplement brand known for its enrichment treats, toys, low-calorie training treats, and pill wrapping products.
Southeast Pet
One of the most established distributors in the Southeastern United States, serving customers in the region since 1975 and operating out of two distribution centers totaling over 200,000 square feet of warehouse space.
Nick Massey
The CEO of Green Coast Pet.
Pete Cooper
The Vice President of Sales & Marketing at Southeast Pet.
What they’re saying
“I'm excited to partner with Southeast Pet. As a graduate of the University of Miami, I'm excited for more pet parents in Florida and the Southeast to find Green Coast Pet in their local pet store.”
— Nick Massey, CEO (EINPresswire.com)
“We're excited to welcome Green Coast Pet to the Southeast Pet family. Their commitment to innovation, quality, and in-house production perfectly aligns with our mission to support independent retailers with exceptional, high-integrity brands that truly stand out on the shelf.”
— Pete Cooper, Vice President of Sales & Marketing (EINPresswire.com)
What’s next
Green Coast Pet and Southeast Pet will work together to onboard the California-based brand's products into Southeast Pet's distribution network, making them more readily available to independent pet retailers across the Southeastern United States.
The takeaway
This distribution partnership between Green Coast Pet and Southeast Pet will help the California-based brand expand its reach and make its innovative pet treats, supplements, and products more accessible to independent pet stores and their customers in the Southeast region.





