Pokémon GO Tour Returns to Pasadena's Rose Bowl for Third Year

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Tens of thousands of Pokémon GO players are descending on Pasadena's Rose Bowl Stadium this weekend for the third annual Pokémon GO Tour: Kalos – Los Angeles event. The three-day event, now organized by Scopely after it acquired the Pokémon GO games business from Niantic, has become one of Pasadena's most lucrative annual weekends, generating over $100 million in economic activity in 2025.

Why it matters

The Pokémon GO Tour has quietly become a major economic driver for Pasadena, drawing tens of thousands of attendees from across the country and around the world who spend millions of dollars at local hotels, restaurants, and retailers. The event highlights the enduring popularity of the Pokémon GO mobile game and the ability of large-scale gaming events to boost local economies.

The details

The Pokémon GO Tour: Kalos – Los Angeles event runs from February 20-22, with gameplay from 9 a.m. to 5 p.m. each day. One-day tickets cost $30, and a new $20 "Mega Night" add-on extends gameplay from 6-8 p.m. Ticket holders will explore three in-game habitats spread across the Rose Bowl Stadium and adjacent Brookside Golf Course. New for 2026 is a live musical performance by GlitchxCity during the Mega Night event.

• The Pokémon GO Tour: Kalos – Los Angeles event runs from February 20-22, 2026.
• Gameplay takes place from 9 a.m. to 5 p.m. each day.
• The new "Mega Night" add-on extends gameplay from 6-8 p.m.

What’s next

A global companion event for players worldwide, Pokémon GO Tour: Kalos – Global, is scheduled for February 28 and March 1.