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Pasadena Today
By the People, for the People
Rusnak Expands Pasadena Footprint with New Porsche Dealership
The luxury car dealer breaks ground on a two-story, 61,000-square-foot sales building and 4,800-square-foot car wash facility.
Published on Feb. 17, 2026
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Rusnak Porsche will be breaking ground this week on a new dealership in east Pasadena, expanding the luxury car dealer's footprint in the area. The project includes a two-story, 61,000-square-foot sales building and a 4,800-square-foot car wash facility, and will feature a public art installation designed by students from ArtCenter College of Design.
Why it matters
The new Porsche dealership is seen as a major business stride for the local economy, bringing new jobs and customer traffic to the eastern section of Pasadena. The project also highlights Rusnak's long-standing commitment to the Pasadena community.
The details
The groundbreaking ceremony is scheduled for Wednesday, February 18, and the new dealership is expected to open in 2027. The project was first proposed in 2021 and faced some local backlash over plans to demolish existing historic structures, but Rusnak opted to repurpose the old buildings instead.
- The groundbreaking ceremony is scheduled for Wednesday, February 18, 2026.
- The new Porsche dealership is expected to open in 2027.
The players
Rusnak
A longtime luxury car dealer with locations in Arcadia, Pasadena, Anaheim, Thousand Oaks, and Ontario.
Paul Rusnak
The chairman and CEO of Rusnak, who said the new Porsche facility will deliver an elevated experience for clients and reinforce East Pasadena as a premier destination for automotive excellence.
Pasadena Design Commission
The commission that approved the final design review for the project in August 2025.
ArtCenter College of Design
The college whose students will design a custom sculptural installation for the public art component of the project.
What they’re saying
“We are proud to expand our presence in Pasadena and continue our long-standing commitment to this community. This new Porsche facility will deliver an elevated experience for our clients while reinforcing East Pasadena as a premier destination for automotive excellence.”
— Paul Rusnak, Chairman and CEO, Rusnak (Pasadena Star-News)
What’s next
The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.
The takeaway
This project highlights Rusnak's long-term investment in the Pasadena community and the city's efforts to attract high-end automotive businesses to the eastern section of the city, which could bring new jobs and economic activity to the area.
