Hollywood's AI Acolytes Remain Enthusiastic About Generative Tech

Industry leaders tout AI's revolutionary potential, but veteran producer Kathleen Kennedy cautions about the importance of human creativity and 'taste'.

Apr. 1, 2026 at 6:25pm

At the Runway AI Summit, Hollywood executives and tech leaders heralded the transformative power of generative AI, comparing it to groundbreaking innovations like the printing press and Photoshop. However, veteran producer Kathleen Kennedy, known for blockbusters like Jurassic Park and Star Wars, urged caution, stressing the need to cultivate human creativity and discernment rather than just 'prompt generation.' The summit's hype-filled atmosphere contrasted with Kennedy's more nuanced perspective on the role of AI in the creative process.

Why it matters

The debate around the use of AI in the entertainment industry highlights the tension between technological advancement and the preservation of human artistry. While AI tools offer new creative possibilities, there are concerns that they could also undermine the traditional creative process and the value of human judgment and experience.

The details

At the Runway AI Summit, executives from companies like Paramount, Adobe, and Electronic Arts enthusiastically touted the revolutionary potential of generative AI, comparing it to pivotal innovations like the printing press and Photoshop. However, veteran producer Kathleen Kennedy, who recently stepped down as head of Lucasfilm, offered a more cautious perspective. Kennedy stressed the importance of 'taste' and human creativity, citing instances where 3D-printed props on a recent Star Wars production proved flimsy and subpar due to a lack of the intuitions and experience of skilled prop masters.

  • Kathleen Kennedy stepped down as head of Lucasfilm earlier this year.
  • The Runway AI Summit took place less than a week after OpenAI shut down its video app Sora, disrupting a $1 billion deal with Disney.

The players

Kathleen Kennedy

A veteran Hollywood producer known for blockbuster films like Jurassic Park and the Star Wars franchise. She recently stepped down as head of Lucasfilm.

Cristóbal Valenzuela

The co-founder and CEO of Runway, the AI company that hosted the Runway AI Summit.

Phil Wiser

The chief technology officer of Paramount.

Hannah Elsakr

The head of Adobe's new AI business ventures.

Mihir Vaidya

An executive from the video game studio Electronic Arts.

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What they’re saying

“Taste is fundamental. It does define the choices you're making.”

— Kathleen Kennedy, Hollywood producer

“We're living in magic times.”

— Cristóbal Valenzuela, Co-founder and CEO, Runway

“AI has become the conversation.”

— Cristóbal Valenzuela, Co-founder and CEO, Runway

“The origin of creativity is the human mind.”

— Mihir Vaidya, Executive, Electronic Arts

“(Humanity x Creativity)AI = Unlimited Possibility”

— Hannah Elsakr, Head of AI business ventures, Adobe

What’s next

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The takeaway

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