Kanye West's Wife Bianca Censori Directs Husband's Music Video

Censori's directorial debut for the 'Father' video marks a new milestone in her marriage to the rapper.

Apr. 3, 2026 at 2:05am

Got story updates? Submit your updates here. ›

An extreme close-up photograph of shimmering, glittering sequins in metallic gold, silver, and bronze tones, filling the frame with a luxurious, high-fashion glamour aesthetic.Kanye West's wife Bianca Censori makes her directorial debut, bringing a high-fashion, dreamlike vision to the rapper's latest music video.Palo Alto Today

Kanye 'Ye' West's wife, Bianca Censori, has made her directorial debut by helming the music video for West's song 'Father' with Travis Scott. Censori, a former Yeezy employee, said the single-shot video was inspired by her background in architecture and performance art, aiming to create a dreamlike, surreal visual experience. The couple, who married in 2022, have been gradually integrating Censori into West's family and creative circle over the past year.

Why it matters

Censori's transition from Yeezy employee to West's wife and now music video director represents her growing influence and creative partnership within the rapper's orbit. This marks a significant milestone for Censori, who is seeking to establish her own artistic identity separate from her high-profile marriage.

The details

For the 'Father' video, Censori said she wanted to 'capture the video—set in a church—in a single shot, constructing a logic that could only exist within a dream, where unrelated characters, worlds and temporalities collide within one continuous space.' She approached the blocking 'architecturally' to dissolve the boundary between reality and the surreal. West also kept the project close to home by collaborating with his close friend and collaborator Travis Scott, who is the uncle to West's children.

  • Bianca Censori and Kanye West married in a private ceremony in Palo Alto, California in December 2022.
  • In the months following their wedding, Censori was photographed spending time with West and his daughter North West.
  • Over a year after tying the knot, the couple made their first major public appearance together at Marni's Milan Fashion Week show in February 2024.
  • In March 2024, Censori and West's ex-wife Kim Kardashian interacted for the first time at a Vultures 2 San Francisco listening party.
  • Censori made her directorial debut for West's 'Father' music video with Travis Scott, which debuted on March 28, 2026.

The players

Bianca Censori

Kanye West's wife, a former Yeezy employee who has now transitioned into a creative role, making her directorial debut for West's 'Father' music video.

Kanye 'Ye' West

The rapper who collaborated with his wife Bianca Censori on the 'Father' music video, which marks her first directing project.

Travis Scott

The rapper who collaborated with Kanye West on the 'Father' song and video, and is also the uncle to West's children.

Kim Kardashian

Kanye West's ex-wife, with whom Bianca Censori interacted for the first time at a Vultures 2 listening party in March 2024.

Got photos? Submit your photos here. ›

What they’re saying

“As my directorial debut, it felt like a natural extension of my background in architecture and performance art. Directing is not a departure for me, but a shift in medium, I'm still shaping space, bodies and emotion, its just articulated through film.”

— Bianca Censori, Kanye West's Wife

“That's my kids' uncle. That guy took me in when I was young, when I was like 19. He taught me a lot about music. And not even just 'taught' me, but he allowed me to experience the creation of music.”

— Travis Scott

“Bro all this idea of uncle and brother? This ain't no actual family. There's no men who have footing in the situation. We don't come together and actually have any control of our kids. It's like we so concerned about being in the industry that we let our kids get indoctrinated to the industry.”

— Kanye West

What’s next

Kanye West and Bianca Censori are expected to continue collaborating creatively, with Censori potentially directing more music videos or other projects for West in the future.

The takeaway

Bianca Censori's transition from Yeezy employee to Kanye West's wife and now music video director showcases her growing influence and creative partnership within the rapper's orbit. This milestone marks an important step in Censori establishing her own artistic identity separate from her high-profile marriage.