Topsort Launches MCP Server to Power Agent-Operated Retail Media

New layer enables AI agents to access, analyze, and operate workflows across retail media systems

Mar. 27, 2026 at 1:05pm

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Topsort, an AI-native, auction-based retail media infrastructure company, has announced the launch of Topsort MCP Server, a new infrastructure layer that connects Topsort systems to AI tools through Model Context Protocol (MCP). This enables agents to access data and execute workflows across retail media systems, reducing reliance on manual reporting and fragmented workflows.

Why it matters

As retail media programs scale, teams are responsible for managing increasingly complex and fragmented systems. Topsort MCP Server introduces a new model where AI agents can directly interact with retail media systems to analyze performance, execute workflows, and optimize campaigns in real time, helping marketplaces scale efficiently and maintain full control.

The details

Topsort MCP Server enables AI agents to access and act on live commerce, campaign, and auction data through a standardized interface. Through MCP Server, agents can track campaign performance, detect pacing and delivery issues, investigate performance changes, compare performance across dimensions, and support campaign operations. Topsort MCP Server is designed to sit above existing infrastructure, allowing retailers to adopt AI-driven workflows without replacing their current stack.

  • Topsort announced the launch of Topsort MCP Server on March 27, 2026.

The players

Topsort

An AI-native, auction-based retail media infrastructure company powering marketplaces and retailers worldwide.

Regina Ye

The CEO of Topsort.

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What they’re saying

“Retail media teams are under pressure to do more with increasing complexity. Topsort MCP Server reflects our vision for AI-native infrastructure, where agents can interact across systems and support more automated workflows while helping marketplaces scale efficiently and maintain full control.”

— Regina Ye, CEO of Topsort

What’s next

Topsort MCP Server is available today and can be enabled for Topsort customers by request.

The takeaway

Topsort's launch of MCP Server represents a shift towards AI-driven workflows in retail media, where analytics, decision-making, and execution can be unified into a continuous loop that AI agents can operate directly, reducing manual reporting and fragmented workflows for retail media teams.