AppLovin Receives 'Moderate Buy' Rating from Brokerages

Analysts see potential in the mobile tech company's advertising and marketing platform

Mar. 25, 2026 at 8:48am

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Shares of AppLovin Corporation (NASDAQ:APP) have been assigned a 'Moderate Buy' consensus rating from 25 brokerage firms currently covering the stock. The analysts have an average 1-year target price of $654.50 for the stock, with some firms cutting their price targets while others remain bullish on the company's prospects.

Why it matters

AppLovin is a leading mobile technology company that provides software and services to help app developers grow and monetize their businesses. The 'Moderate Buy' rating from analysts suggests cautious optimism about the company's ability to navigate the competitive mobile advertising landscape and continue growing its platform.

The details

The analysts' ratings and price targets reflect a mixed outlook on AppLovin. While some firms like Wells Fargo and Weiss Ratings have lowered their price targets, others like Wedbush have boosted their forecasts. Overall, the consensus view is that AppLovin's data-driven advertising and marketing platform positions it well to help app developers acquire users and monetize their apps.

  • On March 10th, AppLovin's Chief Technology Officer Vasily Shikin sold 62,804 shares of the company's stock.
  • On March 16th, Director Eduardo Vivas sold 163,910 shares of AppLovin stock.

The players

AppLovin Corporation

A Palo Alto-based mobile technology company that provides software and services to help app developers grow and monetize their businesses.

Vasily Shikin

The Chief Technology Officer of AppLovin.

Eduardo Vivas

A director on AppLovin's board.

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What they’re saying

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— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

AppLovin's 'Moderate Buy' rating from analysts reflects the company's strong position in the mobile advertising market, but also the competitive challenges it faces. As the company navigates the evolving landscape, investors will be watching to see if AppLovin can continue growing its platform and delivering value to app developers.