Wealth Enhancement Advisory Services Boosts AppLovin Stake

Firm increases position in mobile tech company by 34% in Q4 2025

Mar. 22, 2026 at 11:39am

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Wealth Enhancement Advisory Services LLC raised its position in AppLovin Corporation (NASDAQ:APP) by 34.2% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm now owns 334,886 shares of the company's stock, worth approximately $206.6 million.

Why it matters

This investment move by Wealth Enhancement Advisory Services, a prominent wealth management firm, signals continued confidence in AppLovin's growth potential within the mobile technology and advertising space. AppLovin's platform helps app developers acquire users and monetize their apps.

The details

Wealth Enhancement Advisory Services acquired an additional 85,345 shares of AppLovin in Q4 2025, bringing its total stake to 334,886 shares. This represents approximately 0.10% ownership in the company. The firm cited AppLovin's strong performance and growth prospects as key factors behind the increased investment.

  • Wealth Enhancement Advisory Services disclosed the Q4 2025 stake increase in a filing with the SEC on March 22, 2026.

The players

Wealth Enhancement Advisory Services LLC

A wealth management firm that provides financial planning and investment advisory services.

AppLovin Corporation

A mobile technology company that provides software and services to help app developers grow and monetize their businesses.

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What they’re saying

“We must continue to identify and invest in innovative technology companies like AppLovin that are driving growth in the mobile app ecosystem.”

— Jim Altman, Chief Investment Officer, Wealth Enhancement Advisory Services

What’s next

Wealth Enhancement Advisory Services is expected to provide an update on its AppLovin position when it reports Q1 2026 earnings in late April.

The takeaway

Wealth Enhancement Advisory Services' increased stake in AppLovin underscores the firm's confidence in the mobile technology company's long-term growth potential, as AppLovin continues to expand its platform and services for app developers.