Ameriprise Financial Boosts Stake in AppLovin

Institutional investor increases holdings in mobile tech company by 27.4% in Q3

Mar. 17, 2026 at 7:08am

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Ameriprise Financial Inc. increased its stake in AppLovin Corporation (NASDAQ:APP) by 27.4% in the third quarter, according to a recent SEC filing. The institutional investor now owns 361,986 shares of the mobile technology company's stock, valued at $260.12 million.

Why it matters

AppLovin is a prominent player in the mobile advertising and marketing platform space, providing tools for app developers to grow and monetize their businesses. Ameriprise's increased investment signals confidence in the company's growth prospects and market position.

The details

According to the filing, Ameriprise Financial purchased an additional 77,748 shares of AppLovin during the third quarter, bringing its total holdings to 361,986 shares. This represents approximately 0.11% of AppLovin's outstanding shares.

  • Ameriprise Financial increased its stake in AppLovin in the third quarter of 2026.

The players

Ameriprise Financial Inc.

An American financial services company that provides financial planning, asset management, insurance, and annuity products.

AppLovin Corporation

A mobile technology company that provides software and services to help app developers grow and monetize their businesses.

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The takeaway

Ameriprise's increased stake in AppLovin suggests the institutional investor sees significant growth potential in the mobile advertising and marketing platform space, which could signal broader investor confidence in AppLovin's market position and future prospects.