American Century Companies Trims AppLovin Stake

Asset manager reduces holdings in mobile tech firm by 5.4% in third quarter

Published on Feb. 28, 2026

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American Century Companies Inc. reduced its stake in AppLovin Corporation (NASDAQ:APP) by 5.4% in the third quarter, according to a recent SEC filing. The firm now owns 808,703 shares of the mobile technology company's stock, worth approximately $581 million.

Why it matters

AppLovin is a leading mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company's performance and valuation are closely watched by investors as a barometer for the broader mobile app industry.

The details

According to the filing, American Century Companies sold 46,433 shares of AppLovin during the third quarter. The firm now owns about 0.24% of the company's outstanding shares. AppLovin's stock price has fluctuated significantly in recent months, trading between a 52-week low of $200.50 and a high of $745.61.

  • American Century Companies filed the 13F report for the third quarter of 2026.

The players

American Century Companies Inc.

A global asset management firm based in Kansas City, Missouri that oversees more than $200 billion in assets.

AppLovin Corporation

A Palo Alto-based mobile technology company that provides software and services to help app developers grow and monetize their businesses.

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The takeaway

The reduction in American Century's AppLovin stake suggests the asset manager may be taking a more cautious view on the mobile tech company's near-term prospects, even as AppLovin continues to be seen as a leader in the fast-growing app monetization space.