UBS Raises Tesla Price Target to $352

Analysts see potential downside of 17% from current levels

Published on Jan. 29, 2026

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UBS Group has raised its price target for Tesla (NASDAQ:TSLA) stock from $307 to $352, while maintaining a 'sell' rating on the electric vehicle maker's shares. The new price target suggests a potential downside of 17.13% from Tesla's previous closing price. UBS cited the company's ongoing challenges, including increased competition in the EV market, as reasons for the relatively bearish outlook.

Why it matters

Tesla's stock price and valuation have been a closely watched metric, as the company continues to navigate a rapidly evolving electric vehicle landscape. UBS's price target adjustment reflects the firm's assessment of Tesla's near-term prospects, which could impact investor sentiment and the stock's performance.

The details

In a note to investors, UBS Group analysts raised Tesla's price target from $307 to $352, while keeping a 'sell' rating on the stock. The new price target still represents a potential downside of 17.13% from Tesla's previous closing price. UBS cited factors such as increased competition in the EV market and ongoing operational challenges as reasons for its relatively bearish outlook on the company.

  • The price target update was issued on Thursday, January 29, 2026.

The players

UBS Group

A global financial services firm that provides investment banking, asset management, and wealth management services.

Tesla, Inc.

An American company that designs, manufactures, and sells electric vehicles, energy generation, and energy storage products.

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The takeaway

UBS's price target adjustment reflects the firm's concerns about Tesla's ability to maintain its market dominance in the face of increasing competition from other automakers in the electric vehicle space. Investors will be closely watching Tesla's performance and how the company responds to these challenges.