Rocket Launch's OC Fair Ads Win Top Industry Award

Agency's 'Find Your Happy' campaign recognized by Western Fairs Association.

Mar. 16, 2026 at 4:48pm

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Rocket Launch, an Orange County-based marketing and PR agency, has been recognized by the Western Fairs Association for its TV and radio commercials promoting the 2025 OC Fair 'Find Your Happy' campaign. The agency's work helped drive record attendance, making the OC Fair the top attended fair in California and ranking 9th in North America. Rocket Launch is now preparing to debut its fifth OC Fair campaign, 'Your Adventure Awaits,' launching in summer 2026.

Why it matters

The OC Fair is a longstanding summer tradition in Southern California, bringing generations of families together. Rocket Launch's award-winning creative work has helped the fair reach new heights in attendance, showcasing the best of what the event has to offer. This recognition highlights the agency's ability to develop impactful campaigns that resonate with the local community.

The details

Rocket Launch's TV and radio spots for the 'Find Your Happy' campaign took two first-place honors among the OC Fair's 22 total wins at the Western Fairs Association's annual awards program. The creative media included a combination of 15-second TV spots and 60-, 30-, and 15-second radio spots driving awareness and promoting ticket sales. The agency executed a broad omni-channel media strategy across paid digital, traditional broadcast TV and radio, out-of-home, print and online publications.

  • The 'Find Your Happy' campaign was featured in the 2025 OC Fair season.
  • The awards were announced in February 2026 after the Western Fairs Association's annual conference in Reno, Nevada.
  • The 'Your Adventure Awaits' campaign is set to debut in the summer of 2026.

The players

Rocket Launch

An award-winning, full-service creative marketing and public relations agency based in Orange County, California. The agency creates programs, leverages opportunities, and solves behind-the-scenes challenges to help brands, products, or services reach new heights.

OC Fair & Event Center

A 136-year-old fair in Southern California that celebrates the peak of summer, bringing generations of families together for unforgettable memories.

Michele Capps

Chief business development officer at the OC Fair & Event Center.

Mike Wheeler

President and CEO of Rocket Launch.

Gary Low

Creative director at Rocket Launch.

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What they’re saying

“The creative advertising and media plan led by Rocket Launch, helped drive one of the strongest attendance performances in the OC Fair's history, making us the top attended fair in California and ranking No. 9 in North America.”

— Michele Capps, Chief business development officer, OC Fair & Event Center

“Find Your Happy" is a great example of what happens when creative and intentional strategies come together.”

— Mike Wheeler, President and CEO of Rocket Launch

What’s next

Rocket Launch is set to debut its fifth OC Fair campaign, 'Your Adventure Awaits,' launching in the summer of 2026. The nostalgic Americana theme is in line with the nation's 250th anniversary and focuses on creative storytelling for thrill seekers, foodies, concert goers, farm friends, and blue-ribbon winners.

The takeaway

Rocket Launch's award-winning creative work has helped the longstanding OC Fair reach new heights in attendance, showcasing the agency's ability to develop impactful campaigns that resonate with the local community. This recognition highlights the value of strategic, intentional marketing strategies in driving success for iconic regional events.