City Furniture and GARVEE Explore Omnichannel Retail Collaboration in North America

The partnership aims to leverage online data and offline retail experience to optimize home furnishings delivery and product selection.

Apr. 11, 2026 at 12:00pm

Got story updates? Submit your updates here. ›

A carefully arranged composition of premium home furnishing materials and objects, such as a plush mattress, a sleek side table, and a decorative vase, all set against a clean, monochromatic background with sharp, dramatic lighting to represent the abstract concepts of supply chain optimization, data-driven merchandising, and omnichannel retail strategy.A refined, data-driven approach to home furnishings aims to deliver a more seamless and cost-effective omnichannel experience for consumers.Ontario Today

City Furniture, a Florida-based home furnishings retailer, recently visited the headquarters of GARVEE, a California-based home improvement company. The two companies discussed a potential collaboration to combine City Furniture's showroom-based retail model and delivery capabilities with GARVEE's data-driven merchandising and demand forecasting expertise. The goal is to develop an integrated online-to-offline operating model that delivers more cost-effective solutions for consumers in the U.S. and Canada.

Why it matters

This potential partnership highlights the growing importance of omnichannel strategies in the home furnishings industry, as retailers look to leverage both online and offline channels to better serve evolving consumer preferences. By blending City Furniture's physical retail presence and logistics with GARVEE's digital capabilities, the collaboration could result in more efficient product selection, inventory management, and last-mile delivery for customers.

The details

The discussions focused on several key areas, including leveraging mattresses as a strategic starting point, understanding shifting consumer demand, and strengthening digital operations and supply chain efficiency. City Furniture plans to utilize its supplier network and showroom-based model, supported by delivery vehicles and installers, to enhance the last-mile experience. GARVEE will contribute its data-driven merchandising and forecasting capabilities to optimize inventory planning and product selection for online sales. Together, the partners aim to develop an integrated online-to-offline model that combines online traffic, offline experience, and local fulfillment.

  • The high-level delegation from City Furniture recently visited GARVEE's headquarters in Ontario, California.
  • The meeting took place on April 11, 2026.

The players

City Furniture

A premier Florida-based retailer dedicated to transforming home living through beautiful furnishings offered at an exceptional value. The company has evolved from its origins as Waterbed City in the 1970s to become a leading destination for furniture and home accents, with a robust presence across Florida and an expansive e-commerce platform.

GARVEE

A home improvement company headquartered in Ontario, California, that operates as a direct-to-consumer platform specializing in a wide array of products for home, lifestyle, and commercial use across the United States and Canada. The company is recognized for its responsive customer support and end-to-end service approach.

Keith Koenig

The Chairman of City Furniture.

Shaun Feraco

The Senior Vice President of Operations at City Furniture.

Dave Clevenger

The Senior Vice President of Operations at City Furniture.

Got photos? Submit your photos here. ›

What they’re saying

“By combining our global supply chain and digital capabilities with City Furniture's retail and fulfillment strengths, we see a clear opportunity to build a more efficient, customer-focused model.”

— GARVEE Representative

“We were impressed by GARVEE's data-driven operations and see strong potential to enhance value and operational efficiency to the U.S. market together.”

— City Furniture Leadership

What’s next

The two companies plan to further explore the potential partnership, focusing on integrating their respective strengths in supply chain, data analytics, and omnichannel retail to deliver a more seamless and cost-effective experience for customers in the U.S. and Canada.

The takeaway

This potential collaboration between City Furniture and GARVEE highlights the growing importance of blending online and offline capabilities in the home furnishings industry. By leveraging each other's strengths, the companies aim to create a more efficient and customer-centric omnichannel model that can better serve evolving consumer preferences and market conditions.