Aberdeen Group Boosts Stake in e.l.f. Beauty

Institutional investor increases position in cosmetics company by 8% in Q4

Apr. 5, 2026 at 7:09am

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Aberdeen Group plc, an institutional investor, grew its position in e.l.f. Beauty (NYSE:ELF) by 8% during the fourth quarter, according to a recent SEC filing. The firm now owns approximately 411,985 shares of the company's stock, worth around $31.3 million.

Why it matters

The increase in Aberdeen Group's stake in e.l.f. Beauty signals continued institutional support and confidence in the cosmetics company's growth prospects. Institutional backing can provide stability and longer-term support for the stock's share base.

The details

According to the filing, Aberdeen Group purchased an additional 30,409 shares of e.l.f. Beauty during the fourth quarter, bringing its total ownership to around 0.69% of the company's outstanding stock. The investment firm cited e.l.f. Beauty's strong performance and growth potential as reasons for increasing its position in the company.

  • Aberdeen Group filed its Q4 2025 holdings with the SEC on April 5, 2026.

The players

Aberdeen Group plc

A global investment management firm that owns a 0.69% stake in e.l.f. Beauty.

e.l.f. Beauty

An American cosmetics company known for offering affordable, trend-driven makeup and skincare products.

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The takeaway

The increase in Aberdeen Group's stake in e.l.f. Beauty underscores the cosmetics company's appeal to institutional investors. As e.l.f. Beauty continues to execute on its growth strategy, the strong institutional backing could provide stability and support for the stock's performance.