Deutsche Bank Cuts e.l.f. Beauty Price Target

Analysts lower price target on cosmetics company's stock amid market uncertainty.

Apr. 2, 2026 at 6:54am

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Deutsche Bank Aktiengesellschaft has lowered its price target for e.l.f. Beauty (NYSE:ELF) from $95.00 to $68.00, citing market conditions. The firm maintained a 'hold' rating on the stock. Several other research firms have also adjusted their price targets and ratings for the cosmetics company in recent months.

Why it matters

e.l.f. Beauty is a prominent player in the affordable, trend-driven cosmetics market, with a growing direct-to-consumer business and extensive retail partnerships. Analysts' price target adjustments reflect broader market uncertainty and volatility, which can impact consumer spending and investor sentiment around growth stocks like e.l.f.

The details

Deutsche Bank cited the current market environment in lowering its price target for e.l.f. Beauty from $95.00 to $68.00, while maintaining a 'hold' rating on the stock. Other research firms, including JPMorgan Chase & Co. and Piper Sandler, have also adjusted their price targets and ratings for e.l.f. in recent months, reflecting the broader market conditions affecting the cosmetics industry.

  • Deutsche Bank released its updated report on e.l.f. Beauty on Monday, April 2, 2026.

The players

Deutsche Bank Aktiengesellschaft

A major German multinational investment bank and financial services company.

e.l.f. Beauty

An American cosmetics company known for offering affordable, trend-driven makeup and skincare products.

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The takeaway

The price target adjustment for e.l.f. Beauty reflects the broader market uncertainty and volatility affecting the cosmetics industry, as investors and analysts navigate the changing consumer spending landscape. While e.l.f. has a strong direct-to-consumer business and retail partnerships, the company's growth prospects may be impacted by macroeconomic factors in the near term.