Schroder Investment Boosts Stake in e.l.f. Beauty

Investment firm increases holding in cosmetics company by over 4,500%

Mar. 13, 2026 at 9:36am

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Schroder Investment Management Group significantly increased its stake in e.l.f. Beauty, the Oakland-based cosmetics company, by adding 202,781 shares during the third quarter. The firm now owns 207,209 shares, representing about 0.35% of e.l.f. Beauty's total shares outstanding.

Why it matters

This large increase in Schroder's position suggests the investment firm sees significant growth potential in e.l.f. Beauty, which has built a reputation for offering affordable, trend-driven makeup and skincare products. The company's direct-to-consumer model and partnerships with major retailers have helped drive its expansion.

The details

According to a regulatory filing, Schroder Investment Management Group lifted its stake in e.l.f. Beauty by 4,579.5% during the third quarter. The firm now owns 207,209 shares of the company's stock, up from just 4,428 shares previously. This makes Schroder one of e.l.f. Beauty's larger institutional investors, holding about 0.35% of the company's total shares.

  • Schroder Investment Management Group increased its stake in e.l.f. Beauty during the 3rd quarter of 2026.

The players

Schroder Investment Management Group

A global asset management firm that oversees over $1 trillion in assets.

e.l.f. Beauty

An American cosmetics company known for offering affordable, trend-driven makeup and skincare products. The company is headquartered in Oakland, California.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

Schroder's significant increase in its e.l.f. Beauty stake suggests the investment firm sees strong growth potential in the cosmetics company's direct-to-consumer model and partnerships with major retailers. This vote of confidence from a major institutional investor could signal positive things to come for e.l.f. Beauty.