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Athletics Launch Limited PSL Program for New $2B Las Vegas Ballpark
The Oakland A's will introduce a personal seat license program to help fund construction of their new stadium on the Las Vegas Strip.
Feb. 24, 2026 at 3:26pm
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The Oakland Athletics plan to introduce a limited personal seat license (PSL) program to help fund construction of their new $2 billion ballpark on the Las Vegas Strip. The PSLs will target premium seating areas and account for less than 20% of the planned 30,000-seat stadium. The Las Vegas Stadium Authority will have the exclusive right to sell or transfer the PSLs, with the proceeds going toward stadium development. Pricing and specific placements are expected to be announced before spring training games in early March.
Why it matters
PSLs are more common in the NFL than MLB, but the A's are looking to leverage fan demand to help finance their new stadium. This move comes as the team explores additional revenue streams to cover the escalating $2 billion project cost, with ongoing negotiations over naming rights, sponsorships, and private financing contributions.
The details
Under the preliminary agreement, the Las Vegas Stadium Authority will market and sell the PSLs, which require season ticket holders to pay an upfront license fee for specific seats and maintain season ticket purchases. Buyers gain special access rights to events, including A's home games, and may forfeit the license if season tickets are not renewed. Less than 20% of the planned 30,000-seat stadium will be backed by PSLs, with the focus on premium seating areas like sections behind home plate.
- The Stadium Authority was authorized by Senate Bill 1 (2023) to appoint StadCo to market and sell the PSLs.
- Pricing and specific placements for the PSLs are expected to be announced before spring training games in early March 2026.
The players
Oakland Athletics
The professional baseball team that plans to introduce the limited personal seat license program to help fund construction of their new $2 billion ballpark on the Las Vegas Strip.
Las Vegas Stadium Authority
The organization that will have the exclusive right to sell or transfer the personal seat licenses for the new Oakland Athletics ballpark.
Marc Badain
The president of the Oakland Athletics, who emphasized that the team's focus will be on targeting high-end sections with the personal seat license program.
What they’re saying
“We researched the market. We have a [season-ticket] deposit list of over 20,000. We reached out to people. The demand was there, so we're going to utilize that to help with the project.”
— Marc Badain, President, Oakland Athletics
What’s next
Pricing and specific placements for the personal seat licenses are expected to be announced before spring training games in early March 2026.
The takeaway
The Oakland Athletics' introduction of a limited personal seat license program for their new $2 billion Las Vegas ballpark highlights the team's efforts to leverage fan demand and explore additional revenue streams to help finance the escalating project costs. This move, which is more common in the NFL than MLB, demonstrates the A's commitment to securing the necessary funding to build their new home in Las Vegas.
