Chipotle Launches Burrito Vault: Double Protein Edition for National Burrito Day

Over $2 million in Chipotle prizes up for grabs, including free burritos for a year

Apr. 2, 2026 at 12:24pm

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Chipotle is celebrating National Burrito Day with the return of its popular digital game, Burrito Vault, featuring a new 'Double Protein Power Hour' and more than $2 million in Chipotle prizes. Rewards members can guess the hourly burrito order combination for a chance to unlock prizes, including free burritos for a year, BOGO entrees, and free double protein. Chipotle is also offering a $0 delivery fee on digital orders placed on National Burrito Day.

Why it matters

Chipotle's Burrito Vault game has generated record-breaking engagement with fans in previous years, and the new 'Double Protein' twist aligns with growing consumer demand for protein-packed meals. The promotion highlights Chipotle's focus on clean, high-quality protein options as part of its broader menu innovation.

The details

From March 30 to April 1, Chipotle Rewards members can attempt to unlock the Burrito Vault: Double Protein Edition by guessing the exact burrito order combination for a chance to win prizes. Players receive four attempts per hour, with the vault code resetting each hour. New this year is the 'Double Protein Power Hour,' where the number of prizes is doubled, and all include double protein. Prizes include free burritos for a year, BOGO entrees, and double protein rewards.

  • The Burrito Vault game is available from March 30 to April 1, 2026.
  • Chipotle will offer a $0 delivery fee on digital orders placed on National Burrito Day, Thursday, April 2, 2026.

The players

Chipotle Mexican Grill

A fast-casual restaurant chain known for its focus on responsibly sourced, classically cooked, real food with wholesome ingredients.

Stephanie Perdue

Interim Chief Marketing Officer at Chipotle.

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What they’re saying

“With more than 3.5 million plays last year, Burrito Vault generated record-breaking engagement with our fans. Bringing the game back for a third year allows us to build on that momentum while highlighting our clean protein as more consumers prioritize protein-packed meals that don't compromise on quality.”

— Stephanie Perdue, Interim Chief Marketing Officer

What’s next

Chipotle Rewards members can access the Burrito Vault: Double Protein Edition game starting at 9 a.m. ET on March 30 by visiting UnlockBurritoDay.com.

The takeaway

Chipotle's Burrito Vault promotion taps into the growing consumer demand for protein-packed meals, offering an interactive digital experience with over $2 million in prizes. The campaign highlights the brand's focus on clean, high-quality protein options and its ability to engage its loyal customer base through innovative digital initiatives.