Chipotle Launches Burrito Vault: Double Protein Edition for National Burrito Day

Over $2 million in Chipotle prizes up for grabs, including free burritos for a year

Mar. 30, 2026 at 11:53am

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A photorealistic studio still life featuring a stack of Chipotle burritos with double protein, surrounded by fresh ingredients like avocado and lime, conveying the brand's focus on high-quality, protein-packed meals.Chipotle's new Burrito Vault promotion highlights the brand's commitment to protein-rich menu items that don't compromise on quality or flavor.Newport Beach Today

Chipotle Mexican Grill is celebrating National Burrito Day with the return of its popular Burrito Vault digital game, this year featuring a new 'Double Protein Power Hour' mode and over $2 million in prizes for Chipotle Rewards members. The game challenges players to guess the hourly burrito order combination for a chance to unlock free burritos, BOGO entrees, and double protein rewards.

Why it matters

Chipotle is tapping into the growing consumer demand for protein-packed meals, with Google Trends data showing record high interest in 'protein' and 'high protein' in 2026. The brand's new High Protein Menu and interactive Burrito Vault game allow it to engage customers and highlight its clean, high-quality protein options.

The details

From March 30 to April 1, Chipotle Rewards members can attempt to unlock the Burrito Vault: Double Protein Edition by guessing the exact burrito order combination each hour for a chance to win prizes. During the 'Double Protein Power Hour' that occurs randomly once per day, the number of prizes is doubled, and all include double protein. Prizes include free burritos for a year, BOGO entrees, and double protein rewards. Chipotle is also offering a $0 delivery fee on National Burrito Day, April 2.

  • The Burrito Vault: Double Protein Edition game is available from 9 a.m. ET on March 30 to 9 p.m. ET on April 1.
  • The 'Double Protein Power Hour' will randomly occur once each day during the campaign.

The players

Chipotle Mexican Grill

A fast-casual restaurant chain known for its responsibly sourced, classically cooked, real food with wholesome ingredients.

Stephanie Perdue

Interim Chief Marketing Officer at Chipotle.

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What they’re saying

“With more than 3.5 million plays last year, Burrito Vault generated record-breaking engagement with our fans. Bringing the game back for a third year allows us to build on that momentum while highlighting our clean protein as more consumers prioritize protein-packed meals that don't compromise on quality.”

— Stephanie Perdue, Interim Chief Marketing Officer

What’s next

Chipotle Rewards members can access the Burrito Vault: Double Protein Edition game starting at 9 a.m. ET on March 30 by visiting UnlockBurritoDay.com. The game will run through April 1, with the $0 delivery fee offer available on National Burrito Day, April 2.

The takeaway

Chipotle's Burrito Vault: Double Protein Edition game taps into the growing consumer demand for protein-packed meals, allowing the brand to engage its loyal Rewards members and highlight its high-quality, clean protein options in a fun, interactive way. The campaign also offers significant prizes and incentives for customers, further strengthening Chipotle's connection with its fan base.