Steph Curry Releases New Mizunara-Finished Bourbon

The NBA star's 'Player Exclusive: Shacho' bourbon is inspired by Japanese philosophy.

Apr. 3, 2026 at 7:00pm

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An abstract close-up photograph of several glass bottles filled with amber-colored liquid, their surfaces reflecting dramatic studio lighting to create a high-end, glamorous aesthetic.Steph Curry's new limited-edition bourbon, finished in rare Japanese mizunara oak, evokes an air of premium exclusivity.Napa Today

Steph Curry's Gentleman's Cut whiskey brand has released a new 11-year-old bourbon that was finished in rare and expensive Japanese mizunara oak. The $250 bottle, called 'Player Exclusive: Shacho,' is part of the brand's premium series and is inspired by the Japanese leadership philosophy of 'shacho.'

Why it matters

Curry's foray into the premium bourbon market continues to expand, with this latest release highlighting his interest in exploring unique and high-end whiskey finishes. The use of mizunara oak, which is notoriously difficult to work with, adds an extra layer of exclusivity and prestige to the product.

The details

The new 'Player Exclusive: Shacho' bourbon is made from a mashbill of 78% corn, 13% rye, and 9% malted barley, and is bottled at 105 proof. After aging for 11 years, the bourbon was finished in Japanese mizunara oak sourced from Hokkaido. This gives the whiskey flavors of kyara incense, cinnamon, coconut, and sandalwood. Only 850 bottles of this limited release are available.

  • Gentleman's Cut originally launched in 2023.
  • This 'Player Exclusive: Shacho' release is the latest in the brand's premium series.

The players

Steph Curry

NBA champion and co-founder of the Gentleman's Cut whiskey brand.

SC30 Inc.

Curry's venture capital firm that partnered with Amuse Bouche Winery to create the Game Changer Distillery that produces Gentleman's Cut bourbon.

John Schwartz

Owner of the Amuse Bouche Winery in Napa, California and co-founder of Game Changer Distillery.

Boone County Distilling Co.

The Kentucky distillery that produces and bottles the Gentleman's Cut bourbon.

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What they’re saying

“When I discovered that in Japanese culture, the term is an esteemed word meaning 'leader,' it spoke to something I've always believed in—to lead with vision and humility.”

— Steph Curry

What’s next

The limited-edition 'Player Exclusive: Shacho' bourbon is available for pre-order now on ReserveBar.

The takeaway

Steph Curry's foray into premium bourbon continues to evolve, with this latest release highlighting his interest in exploring unique and high-end whiskey finishes like the rare and expensive Japanese mizunara oak. The 'Player Exclusive: Shacho' bourbon represents Curry's ambition to create a luxury spirit line that reflects his personal values and interests.