Princeton Global Asset Management Boosts Intuit Stake

Asset management firm increases holding in financial software company by 95.6%

Apr. 5, 2026 at 10:20am

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Princeton Global Asset Management LLC increased its position in Intuit Inc. (NASDAQ:INTU) by 95.6% in the 4th quarter, according to a recent SEC filing. The fund now owns 13,305 shares of the software maker's stock, valued at $8.8 million.

Why it matters

Intuit is a leading provider of financial software and services, including the popular TurboTax and QuickBooks products. The increase in Princeton Global's stake suggests the firm sees strong growth potential in Intuit's business.

The details

Princeton Global Asset Management added 6,502 shares of Intuit to its portfolio during the fourth quarter, bringing its total holdings to 13,305 shares. Intuit accounts for about 1.4% of Princeton Global's total assets under management.

  • Princeton Global Asset Management filed the 13F report disclosing the increased Intuit stake on April 5, 2026.
  • The firm added the additional Intuit shares during the fourth quarter of 2025.

The players

Princeton Global Asset Management LLC

An investment management firm that oversees approximately $600 million in client assets.

Intuit Inc.

A financial software company best known for its TurboTax and QuickBooks products, with a market capitalization of over $116 billion.

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The takeaway

The increased stake in Intuit by Princeton Global Asset Management suggests the firm sees continued growth potential in the financial software company, which has a diverse portfolio of popular consumer and small business products.