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Coupang and NVIDIA Collaborate on 'AI Factory' to Power E-Commerce Logistics
Partnership leverages advanced AI models and machine learning to accelerate innovation across Coupang's global operations.
Mar. 18, 2026 at 12:36am
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Coupang, a U.S.-based technology leader, announced a collaboration with NVIDIA to create an 'AI factory' that is accelerating new innovations across the company's e-commerce logistics and delivery services. The partnership leverages Coupang's Intelligent Cloud system and NVIDIA DGX SuperPOD to build a self-service AI ecosystem for engineers and data experts to quickly test and deploy new models globally.
Why it matters
Coupang's business is centered on providing customers with fast, affordable delivery through its 'Rocket Delivery' promise, which requires constant innovation. The AI factory collaboration with NVIDIA is helping Coupang's engineers build upon existing AI and machine learning capabilities to unlock new levels of innovation that can improve fulfillment, logistics, and delivery for the company and its customers.
The details
The AI factory consists of a self-service platform with three main layers, allowing developers to focus on building models rather than infrastructure. Coupang is also supporting NVIDIA as a launch partner for Dynamo, an open source software for agentic inference. Coupang currently uses AI models to predict everything from efficient fulfillment center stocking to optimized delivery routes, with the CIC system helping accelerate these outputs.
- Coupang's Intelligent Cloud (CIC) system was launched in July 2025.
- Coupang was named to LexisNexis's 2026 Top 100 list of global innovators for the second year in a row in March 2026.
- Coupang earned second place on Fast Company's list of the world's most innovative companies in the Retail category in 2025.
The players
Coupang
A U.S.-based technology leader and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming and fintech services to customers around the world.
NVIDIA
A technology company that specializes in the design of graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market.
Ashish Suryavanshi
Coupang's VP of Engineering who spoke at the NVIDIA AI Conference & Expo.
What they’re saying
“Coupang's business is centered on fulfilling our 'Rocket Delivery' promise to customers — providing them with an unprecedented combination of speed, selection and price. This promise requires constant evolution. By working with NVIDIA, Coupang's engineers can build upon the advanced AI models and machine learning already powering our operations and unlock new levels of innovation for our company and our customers.”
— Ashish Suryavanshi, VP of Engineering, Coupang (NVIDIA AI Conference & Expo)
The takeaway
Coupang's collaboration with NVIDIA to create an 'AI factory' highlights the company's commitment to leveraging advanced technologies like AI and machine learning to continuously innovate and improve its e-commerce logistics and delivery services, which are critical to fulfilling its 'Rocket Delivery' promise to customers.
