Alphabet Inc. Shares Rise as Wealth Management Firm Increases Holdings

Laird Norton Wetherby Wealth Management LLC adds over 5,000 shares of GOOG in Q3

Mar. 17, 2026 at 9:52am

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Laird Norton Wetherby Wealth Management LLC, an institutional investor, increased its holdings in Alphabet Inc. (NASDAQ:GOOG) by 6.3% in the third quarter, according to a recent SEC filing. The firm now owns 92,184 shares of the information services provider's stock, valued at $22.45 million.

Why it matters

Alphabet's stock performance and institutional ownership are closely watched by investors, as the company's core Google business and other ventures continue to drive growth. This increase in holdings by a major wealth management firm signals confidence in Alphabet's long-term prospects.

The details

According to the 13F filing, Laird Norton Wetherby Wealth Management LLC acquired an additional 5,425 shares of Alphabet in the third quarter. The firm's total position in Alphabet now makes up 0.9% of its investment portfolio, making it the 16th largest holding. Other hedge funds have also been adjusting their Alphabet positions, with some increasing and others decreasing their stakes in the tech giant.

  • Laird Norton Wetherby Wealth Management LLC increased its Alphabet holdings in the 3rd quarter of 2026.

The players

Laird Norton Wetherby Wealth Management LLC

An institutional investor and wealth management firm that owns a sizable stake in Alphabet Inc.

Alphabet Inc.

A multinational technology holding company that owns the Google search engine and other technology businesses.

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The takeaway

Alphabet's stock continues to be a popular holding among institutional investors like Laird Norton Wetherby Wealth Management, reflecting the company's dominant position in internet search and advertising as well as its diversified portfolio of technology businesses.