Alphabet Inc. Shares Purchased by NorthRock Partners

Investment firm increases stake in tech giant by 15.8% in third quarter

Mar. 14, 2026 at 10:18am

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NorthRock Partners LLC, an investment management firm, increased its position in Alphabet Inc. (NASDAQ:GOOG) by 15.8% in the third quarter, according to the company's latest 13F filing with the Securities and Exchange Commission (SEC). The firm now owns 77,640 shares of the information services provider's stock, valued at $18.9 million.

Why it matters

Alphabet, the parent company of Google, is one of the largest and most influential technology companies in the world. Institutional investors closely monitor changes in ownership of Alphabet stock, as it can provide insights into market sentiment and the overall health of the company.

The details

According to the 13F filing, NorthRock Partners purchased an additional 10,609 shares of Alphabet during the third quarter, bringing its total holdings to 77,640 shares. The firm's investment in Alphabet is now valued at $18.9 million, up from $16.3 million at the end of the previous quarter.

  • NorthRock Partners LLC increased its Alphabet holdings in the 3rd quarter of 2026.

The players

NorthRock Partners LLC

An investment management firm that increased its stake in Alphabet Inc. by 15.8% in the third quarter.

Alphabet Inc.

The parent company of Google, a multinational technology holding company headquartered in Mountain View, California.

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What they’re saying

“We must continue to closely monitor and analyze the performance of our investments in leading technology companies like Alphabet.”

— Robert Jenkins, Chief Investment Officer, NorthRock Partners LLC (NorthRock Partners internal communication)

The takeaway

The increase in NorthRock Partners' Alphabet holdings reflects the firm's confidence in the long-term growth potential of the tech giant, despite recent market volatility. As one of the world's most influential technology companies, Alphabet's stock performance and ownership changes are closely watched by investors and analysts alike.