Needham & Company Reiterates Buy Rating for Aurora Innovation

Analysts maintain positive outlook on self-driving technology company despite mixed analyst views

Published on Feb. 15, 2026

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Needham & Company LLC has reiterated its buy rating on shares of Aurora Innovation (NASDAQ:AUR), a self-driving technology company based in Mountain View, California. The analysts have maintained a $13.00 price target on the stock, despite a mixed outlook from other equity research firms covering the company.

Why it matters

Aurora Innovation is a key player in the rapidly evolving autonomous vehicle industry, which is expected to see significant growth in the coming years as self-driving technology becomes more advanced and widely adopted. The company's ability to maintain positive analyst sentiment is an important indicator of its competitive positioning and future prospects.

The details

In their research report, Needham & Company cited Aurora Innovation's end-to-end autonomous driving platform, known as the Aurora Driver, as a key strength. The platform integrates the company's proprietary software, machine learning algorithms, and sensor suite to enable safe and efficient self-driving capabilities. While some other analysts have issued hold or sell ratings on the stock, Needham remains bullish on Aurora's long-term potential.

  • Needham & Company reiterated its buy rating and $13.00 price target on Aurora Innovation on Thursday, February 15, 2026.

The players

Needham & Company LLC

A full-service investment bank that provides research, sales, trading, and investment banking services.

Aurora Innovation, Inc.

A technology company specializing in the development of self-driving vehicle systems for both passenger and commercial applications, headquartered in Mountain View, California.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

The reiteration of Needham & Company's buy rating on Aurora Innovation stock suggests the firm remains confident in the company's ability to capitalize on the growing autonomous vehicle market, despite a mixed outlook from some other analysts. This positive sentiment could help bolster investor confidence in Aurora's long-term prospects.