Global Digital Leader Kevin Buerger Appointed CCO of Crossfill.com to Drive AI Visibility Growth

Former Jellyfish and Incubeta executive joins Crossfill to scale Generative Engine Optimization as brands adapt to AI-driven discovery

Published on Feb. 10, 2026

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Crossfill.com, the AI Visibility Platform, has announced the appointment of Kevin Buerger as Chief Commercial Officer. Buerger, a seasoned executive with nearly three decades of experience scaling global marketing organizations, will oversee the company's global commercial strategy and revenue operations as brands increasingly pivot toward AI-driven discovery.

Why it matters

The transition to AI-driven discovery represents a fundamental change in how visibility is earned, and Crossfill helps brands understand where they are included, excluded, or misrepresented across generative experiences that increasingly shape consumer decisions. Buerger's experience in navigating decades of platform and behavior change will be a major advantage as Crossfill helps define the category of Generative Engine Optimization.

The details

Buerger most recently served as CEO of Incubeta US and previously spent over a decade as Managing Director | Global Chief Growth Officer at Jellyfish, where he founded the U.S. division and played a central role in the firm's global expansion. Crossfill.com provides a comprehensive platform for brands to monitor, benchmark, and improve how they are represented by Large Language Models (LLMs) such as ChatGPT, Perplexity, and Google Gemini.

  • Buerger was appointed as Chief Commercial Officer of Crossfill.com on February 10, 2026.

The players

Kevin Buerger

A seasoned executive with nearly three decades of experience scaling global marketing organizations, Buerger has been appointed as Chief Commercial Officer of Crossfill.com.

Crossfill.com

The AI Visibility Platform that helps brands understand and improve how they appear across generative AI search experiences.

Satish Krishnamurthy

The Founder and CEO of Crossfill.com.

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What they’re saying

“'Kevin's track record of building global digital businesses is exceptional. As we help define the category of Generative Engine Optimization, having a leader who has navigated decades of platform and behavior change is a major advantage. Kevin understands the needs of both large enterprises and high-growth challengers, making him an ideal leader to drive our global commercial efforts.'”

— Satish Krishnamurthy, Founder and CEO of Crossfill.com (EINPresswire.com)

“'I've spent my career helping brands adapt to major digital shifts, but the transition to AI-driven discovery represents a fundamental change in how visibility is earned. I was drawn to Crossfill because it not only brings clarity and measurement to a space most teams still struggle to see, but also helps teams take action to improve visibility across generative AI experiences. Generative Engine Optimization is quickly becoming a core marketing discipline, and I'm excited to help scale Crossfill globally as brands navigate this new reality.'”

— Kevin Buerger, Chief Commercial Officer of Crossfill.com (EINPresswire.com)

What’s next

Buerger will lead Crossfill's commercial growth strategy across global markets as the company helps define the category of Generative Engine Optimization.

The takeaway

The appointment of Kevin Buerger, a seasoned digital marketing executive, as Chief Commercial Officer of Crossfill.com underscores the growing importance of Generative Engine Optimization as brands adapt to the shift towards AI-driven discovery and consumer decision-making.