Willow by Cricbuzz Brings Free USA Cricket to YouTube for T20 World Cup

New creator-led alternate telecasts and expanded coverage announced for the 2026 tournament.

Published on Feb. 7, 2026

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Willow by Cricbuzz, a leading platform for cricket fans in the US and Canada, announced a series of updates ahead of the 2026 ICC Men's T20 World Cup. The key highlights include a new partnership with YouTube to stream all four Team USA matches for free, as well as creator-led alternate telecasts produced in collaboration with Jomboy Media. Willow is also rolling out a redesigned product experience and making all 55 World Cup matches available through various distribution channels.

Why it matters

This announcement marks a significant milestone in making cricket more accessible to mainstream audiences in the US and Canada. By offering free access to key Team USA matches and introducing creator-led alternate telecasts, Willow is aiming to attract new fans and provide a fresh viewing experience for the sport's growing fanbase in North America.

The details

Through the new YouTube partnership, all four guaranteed USA matches will be available to watch for free on the platform, in addition to being streamed on Willow and Cricbuzz's own platforms. Willow has also collaborated with Jomboy Media to create a creator-led alternate telecast for the highly anticipated USA vs. India and USA vs. Pakistan matches, featuring a more personality-driven and conversational approach to the coverage.

  • The ICC Men's T20 World Cup runs from February 7 through March 8, 2026.
  • The USA vs. India match is scheduled for February 7 at 8:30 a.m. ET.
  • The USA vs. Pakistan match is scheduled for February 10 at 8:30 a.m. ET.
  • The USA vs. Netherlands match is scheduled for February 13 at 8:30 a.m. ET.
  • The USA vs. Namibia match is scheduled for February 15 at 4:30 a.m. ET.

The players

Willow by Cricbuzz

A leading platform for cricket fans in the US and Canada, offering comprehensive live, streaming, and on-demand coverage.

Jomboy Media

A prominent creator-led sports media company, known for its viral 'Breakdowns' video series and popular baseball podcasts.

Jimmy 'Jomboy' O'Brien

The founder of Jomboy Media, who has developed a passion for cricket in recent years and will be part of the creator-led alternate telecast.

Liam Plunkett

A former England international and 2019 Cricket World Cup champion, who will be part of the creator-led alternate telecast.

Adam Bannon

An analyst and content creator, who will be part of the creator-led alternate telecast.

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What they’re saying

“We're excited to create new fans in the US for baseball's older cousin.”

— Jimmy 'Jomboy' O'Brien, Founder, Jomboy Media (Newsdirectory3.com)

“The ICC Men's T20 World Cup gives fans a chance to experience cricket at a true breakout moment in the U.S.”

— Todd Myers, Chief Operating Officer, Willow by Cricbuzz (Newsdirectory3.com)

“We're thrilled to partner with Willow by Cricbuzz to bring T20 World Cup USA cricket matches to YouTube for free, enabling our large audience of passionate sports fans the ability to engage with both the main livestream and an alternative creator-led livestream featuring Jomboy Media.”

— Marc Hatfield, Partnerships Manager, YouTube (Newsdirectory3.com)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This announcement showcases Willow by Cricbuzz's commitment to making cricket more accessible and engaging for fans in the US and Canada, leveraging partnerships, new programming formats, and a redesigned platform to attract both dedicated followers and new audiences to the sport.