Good Earth Natural Foods to Open Third Bay Area Location

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Good Earth Natural Foods, a beloved Marin County-based natural foods grocery store, has announced plans to open a third location at the Northgate Mall in San Rafael, California. The new 21,000-square-foot store is slated to open in spring 2027 and will serve as an anchor tenant for the mall's ongoing redevelopment project.

Why it matters

The opening of a new Good Earth Natural Foods store is significant for the Bay Area, as the grocer has developed a devoted following among health-conscious shoppers across the region. The new San Rafael location will provide greater accessibility and convenience for customers, while also contributing 200 new jobs to the local economy.

The details

Good Earth Natural Foods, founded in 1969 in Fairfax, is known for its wide selection of organic products, high-quality supplements, and popular hot bar. The new San Rafael store will be similar in size to the company's Fairfax location and is expected to feature some "innovation in food service" related to the hot bar. The store's opening is part of the larger redevelopment of Northgate Mall, which will transform the aging mall into an open-air shopping and residential complex.

• Good Earth Natural Foods was founded in Fairfax in 1969.
• The company opened its second location in Mill Valley's Tam Junction nearly a decade ago.
• Good Earth Natural Foods entered the lease for the new San Rafael location a couple of weeks ago.
• The Northgate Mall redevelopment project was approved in December 2024.
• The new Good Earth Natural Foods store in San Rafael is slated to open in spring 2027.

What’s next

The new Good Earth Natural Foods store in San Rafael is expected to open in spring 2027 as part of the ongoing redevelopment of Northgate Mall.