Sol Sister Sport Expands to North America and Europe as Skirted Leggings Gain Popularity Among Women 40+

The women-owned activewear brand reports growing demand for its signature performance leggings with integrated skirts.

Published on Feb. 13, 2026

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Sol Sister Sport, a women-owned activewear company founded in 2022, has announced its continued expansion across North America and parts of Europe following increased demand for its skirted leggings among women over 40. The brand, created by entrepreneur and athlete Tina Jennings, combines performance leggings with an integrated skirt, offering range of motion and added coverage. With recent growth in Canada and select European markets, Sol Sister Sport is scaling distribution beyond the United States as it sees strong sales momentum and repeat customer growth.

Why it matters

The expansion of Sol Sister Sport reflects a broader demographic shift in the women's activewear sector, with industry analysts noting continued growth in the 45 and older consumer segment as more women maintain active lifestyles later in life. The brand's versatile designs that balance performance and coverage are resonating with this target market.

The details

Founded in 2022, Sol Sister Sport was created by Tina Jennings, an entrepreneur and athlete who identified a gap in the marketplace for athletic wear that offered sun protection, ease of movement, and a refined silhouette suitable for both sport and everyday wear. The company's signature skirted leggings have gained traction among women participating in activities like tennis, pickleball, golf, hiking, and travel, with functional details like pockets, smoothing waistbands, and multiple length options.

  • Sol Sister Sport was founded in 2022.
  • The company announced its continued expansion across North America and parts of Europe on February 12, 2026.

The players

Tina Jennings

The founder and entrepreneur behind Sol Sister Sport, a women-owned activewear brand that specializes in skirted leggings designed for movement, versatility, and coverage.

Sol Sister Sport

A women-owned activewear company based in Mill Valley, California, that was founded in 2022 and specializes in skirted leggings for women.

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What they’re saying

“Many women want performance apparel that feels polished without feeling exposed. As we expand into new markets, we are seeing strong demand from women who want versatility without compromising comfort.”

— Tina Jennings, Founder

The takeaway

Sol Sister Sport's expansion into North America and Europe reflects the growing demand for activewear that caters to the needs and preferences of women over 40, who are increasingly maintaining active lifestyles. The brand's versatile skirted leggings, which balance performance and coverage, are resonating with this demographic and contributing to the company's sales growth and brand visibility.