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Unico Expands Global Reach with Silicon Valley Headquarters
Latin American identity verification leader opens new base to target US and international enterprise customers
Apr. 1, 2026 at 3:11pm
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Unico, the largest identity verification provider in Latin America, has opened a new headquarters in Menlo Park, California, as the company positions itself to compete for enterprise customers in the United States and global markets. The move follows a two-year acquisition campaign that has given Unico a technology stack spanning document verification, biometric liveness, deepfake detection, and passwordless authentication.
Why it matters
The global identity verification market is projected to reach $50.6 billion by 2034, driven by rising fraud, regulatory requirements, and the adoption of biometric and AI-based verification tools. Unico's expansion puts it in direct competition with established IDV providers in the US and European markets as it seeks to build a dominant global position.
The details
Unico has acquired three companies over the past two years - Trully, a Mexico-based identity verification firm, Oz Forensics, a liveness detection and anti-spoofing specialist, and OwnID, a US-based passkey and passwordless authentication provider. Together, these acquisitions give Unico a comprehensive technology stack to serve enterprise customers. The company has also made several senior hires from major tech firms including Google, Meta, Apple, and Procter & Gamble.
- In 2024, Unico acquired Trully and Oz Forensics.
- In 2025, Unico purchased OwnID.
- Unico opened its new Silicon Valley headquarters in April 2026.
The players
Unico
The largest identity verification provider in Latin America, backed by SoftBank, General Atlantic, and Goldman Sachs.
Diego Martins
CEO of Unico, who said the headquarters relocation reflects the company's readiness to compete internationally.
Davi Reis
Formerly of Google, has joined Unico as VP of Global Strategy.
Pablo Surace
Previously with Meta and Procter & Gamble, leads global brand and product marketing at Unico.
Paul Ray Judia Jr.
An 18-year Apple veteran, serves as head of product design at Unico.
What they’re saying
“We have spent two years methodically building the technology and expertise required to lead on the global stage. In an era where AI-driven fraud is escalating, the market is in urgent need of the enterprise-grade certainty that Unico provides.”
— Diego Martins, CEO
What’s next
Unico plans to use its new Silicon Valley headquarters as a global base of operations as it pursues enterprise contracts outside of Latin America.
The takeaway
Unico's expansion into the US and global markets signals the growing importance of advanced identity verification technologies in an era of rising fraud and AI-driven security threats. The company's acquisitions and senior hires demonstrate its ambition to become a leading provider of enterprise-grade identity solutions worldwide.

